An exclusive report on the most important transformation campaign in American business: Carly Fiorina's high-stakes program to reinvent Hewlett-Packard. George Anders page 66
There's too much of everything: a head-spinning array of products, an eye-glazing gaggle of ads, a mind-numbing barrage of information. So what are the most desirable ways to reach your customers? Melinda Davis and her Human Desire Project have developed five answers. Marketers with a desire to succeed are paying attention. Bill Breen page 86
Not so long ago, India's Wipro Ltd. sold cooking oils and knockoff PCs. Now its 15,000 technologists cook up vital software applications and research for Ericsson, GM, the Home Depot, and other giant customers. Are you prepared to go head-to-head with the best the world has to offer? Keith H. Hammonds page 90
They were the currency of the American dream. Now they are worthless paper -- a symbol of CEO greed. What went wrong with stock options? Where do companies go from here? Our only option: Visit one of the world's leading authorities on employee ownership. Keith H. Hammonds page 98
It's time to face the harsh facts of life: This is the way it is. Now choose one of these four strategies for getting on with your work life. Rob Walker page 29
Who: Gary Loveman Title: CEO, Harrah's Entertainment Inc. Where: Las Vegas, Nevada Challenge: Come up aces on Harrah's consumer retail strategy Ryan Underwood page 44
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