[Click here to read the Web-exclusive feature, How to Boost Your Confidence, offering tips for business athletes on how to stay on top of their game...]
I'm standing on second base at Pac Bell Park in San Francisco. It's a glorious day in the Bay Area, and all around me, civilians are living out their big-league fantasies. Sales managers don batting helmets and step up to the plate. Young product testers picnic in right FIeld. Five slithery dancers shimmy as a singer in a leopard-print tuxedo belts out an energetic version of Prince's "Cream." The event: an extravaganza for a dotcom that's celebrating its 5,000th paying customer and its latest product release. Our host, Marc Benioff, chairman and CEO of salesforce.com, is at the mike, ready to deliver an Academy Award - worthy litany of thank-yous to all of the folks who made it possible.
Is this some sort of business flashback? Is the economy partying like it's 1999? I check my ticket stub. It's stamped 2002. The Nasdaq is at a six-year low, unemployment for college-educated workers is nearly as high as it was in the early 1990s, and there are new indictments every day on Wall Street. Yet here's a company with enough confidence to host a $100,000 bash for 1,400 people. As I'm leaving the stadium, a pudgy guy in a baseball cap grabs the elbow of the salesforce.com employee at my side. "You guys are one of the few bright spots in technology these days," he says. "Everyone is looking to you as a leading indicator."
The economic turmoil of recent years has taken a toll on jobs, stock prices, and venture-capital funding. But the most damaging toll may be psychological: indecisive CEOs, risk-averse companies, frightened frontline executives. What business needs is a vote of confidence: companies that aren't afraid to make big bets, executives who spend more time looking ahead than looking over their shoulders. That's why I went on a tour of America -- from New York to San Francisco and many cities in between -- searching for businesses and business leaders who have managed to thrive despite the economic meltdown, who have positioned themselves to grow even if the economy doesn't. Over the long term, the economy has nothing to fear but fear itself. I went out to find people and companies who aren't playing scared.
THE LOOK OF A CONFIDENT CEO
It's three days before the party at Pac Bell, and I'm meeting Marc Benioff for lunch at the Four Seasons Hotel. He's had a grueling three days in New York. Customer meetings with Cablevision, RR Donnelley & Sons Co., and AOL Time Warner. Dinner with sales reps. Product demos. Sessions with analysts. Benioff flops his 6-foot-5-inch frame into a leather chair, polishes off two glasses of sour-apple lemonade, and launches into a recital of his company's recent triumphs: deals with Honeywell, Le Meridien Hotels and Resorts, and Segway LLC. Revenue that skyrocketed from $23 million last year to a projected $50 million to $60 million in 2002. No wonder this CEO exudes confidence the way most CEOs these days radiate misery.
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