Here are the five naked truths about women in business. Together they add up to one big message: The future of business depends on women. Margaret Heffernan page 58
Can a famously high-testosterone company, built on brash ads and male athletic fantasies, finally click with female customers? That's the challenge behind Nike Goddess, whose goal is a once-and-for-all shift in how the company sells to, designs for, and communicates with women. Fara Warner page 70
Colletta di Castelbianco is a 13th-century Italian village that was on the verge of extinction -- until an architect gave it a new design and Internet connectivity gave it a new lease on life. The story of how a medieval village became a haven for mobile professionals. Ian Wylie page 76
TiVo Inc. has what every young company dreams of: smart executives, a killer product, famous (and fanatical) customers, a huge potential market. But is it a business? Will it ever be? And if a company as savvy as TiVo can't break through, who can? A case study in the promise -- and perils -- of innovation. Scott Kirsner page 82
IBM's revolutionary approach to computing just might offer a new direction in strategy -- one that bridges the gap between brilliant insight and flawless execution. Charles Fishman page 90
Is your office a mess? Is your company cluttered? Then don't mourn, organize! Barbara Hemphill teaches companies and their executives how to do more with less paper. Curtis Sittenfeld page 32
"Oobeya" is Japanese for "big, open office" -- and it's Toyota's system for cutting costs and boosting quality. It's also the secret behind the redesign of one of history's best-selling cars. Fara Warner page 36
"Are you secure? How do you know?" That's the slightly paranoid slogan of a new training academy, run by Sondra Schneider, that's devoted to keeping corporate data safe in an unsafe world. Now, if only her students would talk to us ... Linda Tischler page 42
If power resides in personal networks, when it comes to boards of directors, Vernon Jordan is America's most powerful man. So where the heck is he? Vernon! Phone Harriet! Harriet Rubin page 100
How UPS handles packages starts with how it handles its people. Here are five lessons on the art of delivering for your people. Keith H. Hammonds page 102
This issue of the magazine explains Toyota's new philosophy for designing cars. On the Web, learn about unconventional branding campaigns launched by other car companies to click with their younger customers.
The Nike Goddess innovation team is working to help a famously high-testosterone company click with female customers. But do men and women really want different things? A Web-only report on how Nike is using insights from nature -- and the field of biomimicry -- in its search for answers.
In the July issue, two influential professors at Carnegie Mellon University offered their ideas on the secrets of great product design. In a Web-exclusive update, they identify the 15 best-designed products of the past 100 years -- from automobiles and computers to potato peelers and refrigerators.
