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Table of Contents - July 2002

Table of Contents - July 2002

Features

The Road to Recovery
This collection of dispatches from around the world offers a detailed map for companies and their leaders on the road to recovery. Linda Tischler
page 75
Memo to: Media Monopolists
And you thought moguls had it made? Turns out, trying to hang on to a monopoly these days is enough to make anyone miserable, even Rupert, Michael, and Sumner. We feel their pain -- and offer some help. Seth Godin
page 90
AOL's True Believers
Wall Street is down on AOL Time Warner -- and worried about its moguls. Yet deeper in the ranks, a cadre of executives is working hard to bring the troubled colossus to life. Here's how a new cast of players is building the future of the world's biggest media company. George Anders
page 96
There Is No Alternative to ...
How do you develop strategy in an uncertain economy? Meet TINA: There Is No Alternative. First, Royal Dutch/Shell pioneered the system of scenario planning to anticipate dramatic changes in the world. But when everything starts to change, the way to do planning is to focus on things that don't change. Ian Wylie
page 106

Report From the Future

Fast Break 2002
Is there a beach vacation in your future? Then consider this cutting-edge gear. Christine Canabou and Erika Germer
page 39
Crash Course
Talk about an industry in need of an overhaul: Sterling Autobody Centers is trying to do for auto repair what the Home Depot did for hardware: Bring quality, reliable results, and best practices to a fragmented business. Here's an honest estimate of what the job entails. Chuck Salter
page 42
What the Hell Is 511?
Learn about the 411 of travel. Christine Canabou
page 48
How Google Searches Itself
Google has become one of the hottest companies in Silicon Valley by helping millions of Internet users search the Web smarter and faster. But how does this wildly popular search engine find the new ideas that will keep its business moving forward? By ''googling'' itself. Fara Warner
page 50
Wonder Boy
Meet David Wilson, the founding director of the Museum of Jurassic Technology, in Culver City, California. Christine Canabou
page 54
What Is Hip?
The new Danger hiptop has everything you'd ever need: a phone, an organizer, a Web browser, an email inbox, and an instant messenger all rolled up in a cool new package. Scott Kirsner
page 58
Books That Matter: Wolf Hengst
A book recommendation from Wolf Hengst, of Four Seasons Hotels and Resorts. Christine Canabou
page 58
Technorecovery?
Unit of One Alison Overholt
page 61

Master Class

Yahoo Kisses It All Good-bye
The secret of Yahoo's original success was that it committed itself to standing shoulder to shoulder with its customers. So what made the company turn its back on them? John Ellis
page 114
Global Values in a Local World
Meet Martha Nussbaum, one of America's leading philosophers. She's asking some top businesspeople to confront today's toughest question: Are there global values to connect us all? Harriet Rubin
page 118
How to Design the Perfect Product
Start with Craig Vogel and Jonathan Cagan. Integrate style and technology with a dash of fantasy. Apply to everything from toasters to cars. Keith H. Hammonds
page 122

More Great Stuff

The Journey
A letter from the founding editors. the founding editors
page 20
Advertisers in Issue 60
Interact with the companies whose products and services are advertised in Fast Company magazine.
page 121
Living in Uncertain Times
A Spy in the House of Work The Spy
page 128