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Table of Contents - April 2002

Table of Contents - April 2002

Report From the Future

Recipe for Reinvention
The British are coming! The British are coming! Pret A Manger is a London-based company with ambitions to revolutionize that uniquely American institution: the fast-food restaurant. Its sandwiches taste great -- and its growth strategy offers plenty of food for thought. Scott Kirsner
page 38
Lilly's R&D Prescription
How does pharmaceutical giant Eli Lilly accelerate the pace while reducing the cost of innovation? By corralling scientists around the world in a Web-based system of eR&D. Bill Breen
page 44
"It's Cool to Be Smart"
Freeman Hrabowski is nurturing a new generation of African-American scientists and mathematicians. His lesson plan: high standards, hand-on help, and some killer chess. Chuck Salter
page 34
Who Runs This Team, Anyway?
Well, in part, the fans do. And maybe that's why it's winning more! A soccer club in Finland marries grassroots enthusiasm with cell-phone interactivity. The result looks to be quite a kick. Ian Wylie
page 32
Letter Perfect
Hatch Show Print is keeping the rock-and-roll tradition alive. Curtis Sittenfeld
page 50
Click for Security
This mouse will help keep you secure. Christine Canabou
page 48
Books That Matter: Bo Peabody
A book recommendation from Bo Peabody, Village Ventures Inc. Christine Canabou
page 48

Features

High Stakes, Big Bets
Tom Burbage and his 500-person team at Lockheed Martin went after the biggest military deal in U.S. history -- and scored a $200 billion victory: a contract to build the Joint Strike Fighter. They didn't play it safe; they played to win. Bill Breen
page 66
No Risk, No Reward
Nine amazing and instructive lessons on the power of breaking the mold, the genius of the unexpected move, the thrill of standing out from the crowd, and the virtues -- yes, virtues -- of conservatism. Keith H. Hammonds
page 82
Leap of Faith
Skydiving champion Cheryl Stearns, who has jumped out of airplanes more times than any other woman on the planet, explains how she uses fear to her advantage, makes soft landings, and plans a world-record plunge from 130,000 feet (seriously). Chuck Salter
page 94
The Reeducation of Silicon Valley
There's much going wrong in the land of silicon and software. But there's one important thing going right. George Anders
page 100
Advertising, Under Review
Unit of One Christine Canabou
page 53

Master Class

All the News That's Fit to Blog
Say good-bye to the old-school pundits on the op-ed page of the New York Times. It's time to blog. John Ellis
page 112
What If Carly Were a Man?
The dirty little secret of Carly Fiorina (and every other woman CEO, for that matter): They're held to a different standard than guys. George Anders
page 114
Inside Intel's Mentoring Movement
Forget everything that you've ever learned about mentoring, especially the idea of hitching your wagon to a rising star. Here's how Intel is reinventing the old approach to mentoring to teach, inspire, and reconnect its employees. Fara Warner
page 116
Job Search 101
Author Ben Cheever knows what it takes to look for -- and land -- a job. After losing his, he worked at a sandwich bar, sold computers, and stocked books (and failed a math test to be a stockbroker). Here are his five rules for finding work in today's tough job market. Alison Overholt
page 122

More Great Stuff

Facing Up to Enron, Facing Up to Risk
A letter from the founding editors. the founding editors
page 14
The Blame Game
A Spy in the House of Work The Spy
page 126
Advertisers in Issue 57
Interact with the companies whose products and services are advertised in Fast Company magazine. Fast Company
page 127

Online Highlights

Do You See What I See?
(Web Exclusive)
You can't move beyond your biases if you don't recognize them. Mark Williams helps execs and rank-and-file employees "build bridges, manage conflict, and find common ground." But first, he helps them see which of the "10 Lenses" they use to see the world. Read about his ideas -- and then take the online version of the 10 Lenses test. Keith H. Hammonds
Class.com Is in Session
(Web Exclusive)
E-learning is the future of learning. The real question is, When, and in what form, will the future arrive? For a set of lessons in successful e-learning, take a lesson from class.com. Anni Layne Rodgers
Can E*Trade Make the Grade?
(Company Spotlight)
The Internet is out of favor, Wall Street is in retreat -- yet E*Trade refuses to back down. It claims more than 3 million account holders, owns an online bank, and sponsored the half-time show at the Super Bowl. Will E*Trade make the grade? Consult our A - Z Fast Companies Directory for essential reading, insider comments, and information on job opportunties.