Job Search 101

3. Keep in touch.

"It's terribly important to keep your friends," says Cheever. In fact, your friends may be the quickest route back to steady, satisfying employment -- another reason why overcoming the shame barrier is key. If you can't bring yourself to admit that you need a hand, they'll never be able to give you one. It's a commonly accepted maxim that a majority of jobs are gained through friends or other personal connections. Cold-calling for a job is always harder than finding it through a network of people who already have the inside track. For that reason, Cheever says, "it's vital to make everyone a potential contact. You don't want to burn bridges."

What that means is that when you make a connection with someone, maintain it. Don't be shy about making your interests and needs known to friends and acquaintances. They may not have a job to offer you right now, but chances are that if your friends know what you're looking for, they'll give you a call if something turns up, or they'll pass your name along the moment they hear of something. Cheever answered a lot of anonymous ads in the paper to research his book, but when it came to attaining his dream -- getting the book published -- an old relationship with a publisher friend made the difference.

4. Pound the pavement.

Don't have a deep Rolodex full of friends who can help you get a job? In that case, you may discover, as Cheever did, that the most frustrating thing about job hunting isn't always rejection: It's silence. "You spend weeks polishing your résumé and worrying about that cover letter," he says. "I sent dozens out -- maybe even a hundred. And it was astonishing to me how infrequently anyone responded." This is more true today, when résumés are flowing like water and the supply of available jobs has slowed to no more than a trickle. In times like these, you have to put on some sturdy walking shoes and hit the pavement. "Self-selection is an awfully important thing. If you really want a job, pick out the one you want, and go after it," Cheever advises.

That's exactly what he did to land a long-coveted job at CompUSA. After unsuccessfully filling out a couple of different applications (with the perfected résumé attached, of course) and making fruitless follow-up phone calls, Cheever finally went to the store to meet some of the employees and find out who the hiring manager was and when he would be in. When the manager returned to the store, the employees remembered Cheever and helped him out. He was able to speak directly to the manager about a job, got an interview on the spot, and landed the position.

Cheever suggests that the process isn't so different whether the job you're seeking is behind the service desk or the executive desk. "Know no shame," he says. "Just show up, find the person who might hire you, and convince him."

5. Always have a Plan B.

(And a Plan C, for that matter.) If you're one of the lucky few who have never felt the sting of being laid off -- or one of the luckier still who have been laid off but quickly found another job -- don't assume that your job is secure. "You can't just think, 'The CEO smiled at me today; it's going to be all right for the next 15 years,' " Cheever cautions. "People of my generation signed an implicit contract -- that if we worked hard and had loyalty, we would have a comfortable income for life. That contract is now null and void."

For that reason, it's never a good idea to get too comfortable. Think about what your next step might be. Focus on building skills that are transferable to other jobs, other companies, even other industries. ("We're so highly specialized these days. I was a condenser, for God's sake! This was a skill that nobody else wanted!") Skill building is particularly sound advice if you're holding down a job that earns enough to pay the bills right now but doesn't satisfy you over the long term. Keeping your eyes and ears open for new opportunities and identifying next steps will keep you focused and moving toward your long-term goals.

"If I had to boil down the past five years of experience into three pieces of advice," says Cheever, "they would be, Don't be shy. Don't be ashamed. Act confident."

Alison Overholt (aoverholt@fastcompany.com) is a Fast Company staff writer based in San Francisco. Contact Ben Cheever by email (benjami200@aol.com) -- but don't ask about his dad, John. For a collection of career-planning and job-finding tools, click here.