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Table of Contents - February 2002

Table of Contents - February 2002

Report From the Future

Built Brave
How will terror and its aftermath reshape the design of office buildings? The new federal center in Oklahoma City offers some surprising (and surprisingly hopeful) answers. Chuck Salter
page 34
The Sweet Taste of Success
Since 1983, San Francisco-based Schmidt and his team of chocolatiers have created and hand-painted millions of works of edible art. Alison Overholt
page 38
Think Lean
If you want to change how your company works, then change how your people think. According to the creators of a five-day mental boot camp located in the heartland of the automobile business, the first thing to think about is how to get lean. Fara Warner
page 40
Books That Matter
Ray Ozzie, Groove Networks Bill Breen
page 44
Lift Ticket
In Gear Christine Canabou
page 44
Are You on the Bus?
Eric Saperston set out on a journey with the Grateful Dead -- and wound up on a Journey fueled by advice from CEOs, actors, and a former president. Our advice? See the movie. Daniel H. Pink
page 48
What the Hell Is Audix?
What the hell...? Ron Lieber
page 52
Planned Parenthood's 25-Year Plan
When Gloria Feldt rose to the top of the high-profile organization, she knew it was time for a change -- and a plan. She also knew that the best plans come from the bottom up. Keith H. Hammonds
page 54
Fast Talk: Smarter Moves for Tougher Times
A roundtable of seasoned business leaders assembled in Dallas to come up with short-term tactics for surviving the downturn and long-term strategies for winning in the future. Fast Company
page 58

Features

Love Is the Killer App
If you want to fix your future, start by fixing yourself. In the face of war and recession, what the business world needs is less greed -- and more love. So says Yahoo senior executive Tim Sanders, who argues that now more than ever, the road to prosperity is paved with a commitment to generosity. Tim Sanders
page 64
Nine Ways to Fix a Broken Brand
The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it? Scott Bedbury
page 72
(Not) the Same Old Story
Eden Alternative is a change-minded organization determined to save a critically ill patient: long-term care for the elderly. The nursing-home industry should be about living, argues founder Bill Thomas, not about dying. Here's his prescription -- and lessons for changing any industry. Chuck Salter
page 78
Is This Company Beyond Repair?
Novalux looked like it had it all: killer technology, a top-flight executive team, and plenty of money. But when its red-hot market went ice-cold, the company's bright future looked bleak. So it fixed everything: strategy, technology, operations, leadership. And that still might not be enough. Keith H. Hammonds
page 88

Master Class

The (Life) Science of War
Sun Tzu wrote the Th Art of War. Now the threat of smallpox and other forms of bioterrorism has unleashed the next generation of conflict. Welcome to science of war. John Ellis
page 106
Images of the Future
Leonardo Chiariglione is the brains behind MPEG -- and he's about to make metadata the next leap forward. George Anders
page 108
True or False: You're Hiring the Right People
If you answered "False," you may need Unicru's smart-assessment program -- a fast-paced, real-time screening system that quickens your hiring process, improves your hit ratio, and boosts your employee-retention rate. And that's the truth. Alison Overholt
page 110
Money Therapy 101
So you've got money issues? Is the relationship just not working out? It's time for some counseling from the money shrink, Pamela York Klainer. Can money ever buy happiness? Only if you can learn how to talk about it with honesty and clarity. (That's all the time we have. We'll take this up next session.) Polly LaBarre
page 116

More Great Stuff

Let's Fix What's Broken
Letter from the editors. Fast Company
page 14
What Is Courage?
William Ian Miller wrote the book on courage -- literally -- and even he calls it a mystery. Harriet Rubin
page 96
What Is Security?
And who provides it? According to BENS -- Business Executives for National Security -- national security is everyone's business. Daniel H. Pink
page 100
Advertisers in Issue 55
Fast Company
page 115
Courage for Hire
A Spy in the House of Work the Spy
page 120

Online Highlights

How to Mend Your Parachute
(Web Exclusive)
Career guru Richard Bolles, author of the perennial best-seller What Color is Your Parachute?, offers five strategies for finding meaningful work in the face of recession and war.
Campanias Rapidas
(Company of Friends)
Fast Company visits Mexico to learn more about the fast-changing country's business-education initiatives, its 21st-century entrepreneurs, and some of the obstacles to innovation south of the border. Ride along with social capitalist Heath Row as he concludes his 2001 Company of Friends Roadshow.
AOL Time Warner
(Company Spotlight)
CEO Gerald Levin surprised Wall Street (and his colleagues) by announcing his retirement. So what's it like to work at one of the most powerful media companies? And where does it go from here? Consult our A - Z Fast Companies Directory for essential reading about AOL Time Warner.