Start with 1,435 good companies. Examine their performance over 40 years. Find the 11 companies that became great. Now, here's how you can do it too. Jim Collins page 90
Before Dick Brown took the reins at EDS, people wrote the company off as slow, stodgy, even uncool. By focusing on the soft stuff -- the company's culture -- he's turned EDS into the leading example of an old-economy company that gets it. Bill Breen page 106
Skip the PowerPoint. Forget the whiteboards and butcher paper. If you want to organize an off-site that is energetic and memorable -- an event that actually makes a difference -- then follow our seven-point guide. Cheryl Dahle page 119
Faster, cheaper, better, smarter -- and maybe a little tougher. The technology-driven transformation of business, work, and life is just getting started. George Anders page 134
Alberto Alessi transformed his family's ho-hum housewares business into a trendsetting design giant. His secret: walking the borderline between genius and failure. Ian Wylie page 35
How does Whirlpool cook up great ideas to get back on the fast track? By turning people loose on the challenge of innovation, and then turning up the heat on their best ideas. Fara Warner page 40
The best way to prepare for the future is to see it come to life before your eyes. That's why executives from the world's leading financial-services companies come play at the Merlin Center. Scott Kirsner page 50
For nearly 90 years, it has led the war against cancer. Now the Society faces another do-or-die challenge: to identify the next generation of leaders who will continue the battle. Bill Breen page 58
The telecommunications boom has come to a halt in the United States and Europe. But China Unicom is racing forward. As China embraces Internet-based telephony, its telecommunications future is being beta-tested in Guangzhou. Alison Overholt page 148
The Wall Street giant is making a major bet on Internet-based telephony as a way to improve service and enhance flexibility. Here's a case study on the promise and pitfalls of technology-driven innovation. Paul C. Judge page 156
After years of stumbles, it looks as if Internet telephony will finally make it into the mainstream. What kept things on hold? And what lessons can be learned about championing a technology to transform a major business market? George Anders page 164
Big companies and the Web are draining the civility out of business. Are you ready to embrace accountability and sacrifice anonymity? Seth Godin page 86
When the economy was booming, even the most successful people had the same complaints: If I'm so smart, why am I working so hard? If I love my job, why am I so unhappy at work? A special collection of our best articles and advice on the defining challenge of business today: How do you give 100% to your job without giving 100% of your life to your job?
Have the pressures of the economic slowdown raised your blood pressure? The top stress expert at Canyon Ranch Health Resort offers five take-home exercises designed to reduce your anxiety and increase your work-life integration.
Do you want to learn more about the ideas behind Good to Great and the implications for your company? Then check out this Web-only Q&A with Jim Collins, who offers a tough-minded perspective on everything from the state of the stock market to the cult of the celebrity CEO. Alan M. Webber
AT&T's businesses face shifting economics, new technologies, and skeptical investors. Will CEO Mike Armstrong manage to connect with the future? Or are AT&T's signals hopelessly crossed?
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