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By: Fast CompanyWed Dec 19, 2007 at 12:27 AM
Forget Napster and Java. The most revolutionary technologies often attract the fewest headlines.

How Sig-nificant

What: The signature file, better known as the "sig file" -- a few lines of text appended to email messages
When: Circa 1980
Where: Probably somewhere on FidoNet, or some other early online bulletin boards that gave way to Usenet
Who: Unknown. Sig files are so easy to create, no self-respecting nerd has stepped forward to claim parentage.

If email is the Internet's killer app, the signature file represents the assassin's initials etched on the bullet. Sig files describe who the sender is -- job title, phone number, and so on. But they also reveal what the sender is about, because the essence of a sig file is the digital sound bite affixed below one's coordinates. Some choose an inscrutable observation: "Everywhere is walking distance if you have the time." Others go for inspiration: "All people smile in the same language."

Standing at the juncture of the oldest instinct for self-expression and the newest zeal for self-promotion, the sig file is a perfect embodiment of the new economy. Sig files signify status. In the egalitarian world of cyberspace, nobody knows whether you're a dog or a CEO. The sig file tells where you stand. And those little quotations, seemingly so benign, reflect a deeper human yearning in the tradition of "Kilroy was here," which scrawled out proof that you existed.

The sig file is also a killer business strategy. Hotmail -- one of the pioneers of free, Web-based email -- attracted more than 12 million subscribers in its first 18 months thanks to its effective use of the sig file. The ploy, now aped by nearly everyone on the Net, was ingenious: Hotmail's sig file enlisted users as unpaid endorsers of the service and allowed the service to market itself merely by being used. Today, Hotmail, now owned by Microsoft (natch), has more than 60 million subscribers.
-- Daniel H. Pink

You can find quotations for your own sig file (http://www.siglets.com or http://www.coolsig.com) on the Web.

Mighty Mice

What: The lab mouse
When: First documented use as a research tool in 1909
Where: An undergraduate dorm room, Harvard College
Who: Clarence Cook Little

There is no category of Nobel Prize called "best supporting researcher." But if there were, it would surely be awarded to the unassuming lab mouse. Last year, the distinguished British scientific journal Nature concluded that 17 Nobel Prizes have been awarded for research in which a lab mouse was indispensable.

Why are mice so nice for biological research? They are small and easy to care for -- and, in 12 months, a pair of mice can produce the equivalent of a century's worth of human descendants. Plus, "mice basically have the same genes as humans," says Joyce Peterson of the Jackson Laboratory, the premier breeder of research mice. "Mice have the same systems as humans, all the same little organs, plus a couple more. They get the same diseases for the same reasons."

The lab mouse has a long history. Clarence Cook Little was an undergraduate at Harvard College when he started breeding mice in his dorm room as a way of testing his theory that some kinds of cancer might be hereditary. Little became president of the University of Maine, and then the University of Michigan. Ultimately, he returned to research, founding the Jackson Laboratory as a cancer-research center, using money from auto moguls he met while in Michigan, including Roscoe B. Jackson, head of Hudson Motorcar Co.

Since then, the mouse has helped discover penicillin. Vaccines for a range of ailments, from polio to rabies, were developed using mice. Much of what scientists and physicians know about the immune system comes from working with mice -- including techniques that have made the transplants of kidneys and hearts routine.

And mice are big business. The journal Science has estimated the total market for research mice at more than $200 million a year, in excess of 20 million mice. Manipulation of mice genomics has become routine, and the mapping of the human genome is expected to lead to an explosion of demand for mice to test new drugs, new theories about disease, and new methods of treatment.

Cutting-edge research on Alzheimer's, AIDS, multiple sclerosis, almost all kinds of cancer -- even heart disease -- relies on mice. "The mouse is in the vanguard of research," says Robert Jacoby, a veterinarian and research scientist who heads Yale University's Animal Resources Center. "The mouse is at the fulcrum of understanding how genes actually operate in whole living systems."
-- Charles Fishman

From Issue 47 | May 2001

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November 23, 2009 at 8:58pm by bodom bodom

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November 23, 2009 at 9:01pm by bodom bodom

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December 7, 2009 at 4:30am by wonengxing131207 li

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