Attractors. These are analogous to a compass. They orient living systems to one particular direction and provide them with the impetus to move outside of their comfort zones. There are three types of attractors: point attractors, cycle attractors, and strange attractors.
Amplifying and damping feedback. These are techniques within an organization that can serve as the throttle of a propulsion system, either increasing the speed of the change process or slowing it down.
Fitness landscape. This is the map that helps leaders visualize the terrain that their company must navigate. It offers a more useful visualization device than the traditional two-dimensional diagrams of inputs and outputs. There are three types of fitness landscapes: gradual, rugged, and random. Each of these can be used to describe a familiar type of business competition.
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