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Table of Contents - April 2001

Table of Contents - April 2001

Features

Masters of Disaster
We asked eight turnaround experts, from professors to investors to managers, who have brought companies back from the brink, to give us their recipe for rescue. Here's the 411 on the 911. Edited by Regina Fazio Maruca
page 81
"But Wait, You Promised ..."
Every company wants to delight its customers. Don't you spend most of your day delighted? Charles Fishman
page 110
How Business Is a Lot Like Life
According to Richard Pascale, if you want your company to stay alive, then try running it like a living organism. The first rule of life is also the first rule of business: Adapt or die. Alan M. Webber
page 130
The Shoes in Spain ...
... are anything but plain. Born on the island of Majorca, Camper shoes owe their quirky design sensibility -- and their trendy market appeal -- to geographical, cultural, and historical heritage. Ron Lieber
page 138
How to Bounce Back From Setbacks
The road to success is rarely a straight line. Here are three profiles in resilience: people and companies that succeeded by conquering failure. Rekha Balu
page 148
The Town That the Internet (Almost) Forgot
What happens when the Web comes to a remote town? Chuck Salter
page 158

Report From the Future

Light on His Feet
Extreme Jobs Chuck Salter
page 46
The Road Frequently Traveled
Designer Marti Guixe is on the road all the time. His latest creation? A manifesto for road warriors designed to change the way they travel. Jill Rosenfeld
page 48
Fast Farmers
Prairie iNet is hooking up America's heartland. Fara Warner
page 54
How Do You Structure Success?
What's Your Problem? Keith H. Hammonds
page 58
My Favorite Bookmarks: Denis Martineau
Picks from the CEO of Aptilon Health Fast Company
page 58
Life of Crime
Report From the Futurist Christine Canabou
page 60
The Iceman Melteth
Just how tough is it to sell ice cubes to Eskimos? The CDU goes polar in search of the cold, hard truth. Paul Cabana
page 64
Idea Ambassador
Job Titles of the Future: Kristin Shanley Milburn Nancy Einhart
page 66
Clean Up Your Act
Enough Already Christine Canabou
page 68
Hit Parade
Every day is game day. Amy Wilson Sheldon
page 68
My Favorite Bookmarks: Bobbie Greene Kilberg
Picks from the President of the Northern Virginia Technology Council Fast Company
page 70
Tell Them What They've Won!
Meeting I Never Miss Erika Germer
page 70
Cabin Fever
Rent a cabin on lower Broadway. Bonnie Schwartz
page 72
The Truth
Job Titles of the Future: Justin Stimson Annie F. Pyatak
page 74
Use Your Head
Free-agent head gear. Amy Wilson Sheldon
page 74
Do a Background Check
Detour Erika Germer
page 76
Out of Pocket
Staff Stuff Alison Overholt
page 76

Net Company

Ms. Fix-It
About twice a year, Donna Novitsky dons a new title, and moves into a new office. Her mission: to transform entrepreneurs' dreams into reality and to take good companies and make them great. Fara Warner
page 172
The Next Best Thing to Being There
Click Here Cathy Olofson
page 175
(Re) Writing Code
Senior executives who want to transform their organization can't focus only on strategy or structure. Ultimately, they need to rescue their company's data from digital oblivion. Rekha Balu
page 180
Keeping Data Safe -- From Ship to Shore
Career Move Amy Wilson Sheldon
page 184
Less Burn, More Lift
Internet companies have all made the same strategic shift: From "get big fast" to "cash is king." But how do you conserve cash without throttling back on growth? How do you spend less without missing huge opportunities? George Anders
page 190
In M&A Game, Mind Your Ps & Qs
My Smartest Mistake Christine Canabou
page 193

More Great Stuff

Promises to Keep
A letter from the founding editors. The Founding Editors
page 22
Digital Matters - Issue 45
"Customers expect more than a coupon from P&G." John Ellis
page 98
Change Agent - Issue 45
"That wedding dress is the wrapper on your wedding day." Seth Godin
page 104
Dotzombies
A Spy in the House of Work The Spy
page 194
Advertisers in Issue 45
Interact with the companies whose products and services are advertised in Fast Company. Fast Company
page 195

Online Highlights

The Dream Deferred?
(Sneak Preview: RealTime Philadelphia)
Who better than Martin Luther King III to challenge the leaders of the new economy to make a difference for society? In advance of his keynote address to RealTime Philadelphia, the elder son of America's greatest civil-rights leader offers provocative ideas about how to combine economic growth, digital innovation, and social justice.
"Please Don't Forward This Email"
(Web Exclusive)
Spend much time online? Then chances are that someone has sent you this email: If we could shrink the earth's population to a village of precisely 100 people, 70 would be unable to read, 6 would possess 59% of all the wealth, and so on. The poignant message is signed by Stanford professor Phillip M. Harter. There's just one problem: Harter has no idea where the data came from, and he didn't compose the message. The story of an accidental Web celebrity.
How to Make Your Company More Resilient
(Magazine Plus)
Back in 1996, 60 people became ill and a baby girl died from apple juice sold by Odwalla Inc. CEO Stephen Williamson found himself at the center of a tragedy and a crisis that could destroy his company. Today, Odwalla has recovered and is thriving. Here's how to bounce back from even the most solemn setback.
Should You Consult an Oracle?
(Company Spotlight)
Oracle has become all but synonymous with a grown-up approach to e-commerce. But what's it really like to work at the biggest software company in Silicon Valley? And what does Oracle have to teach other companies about winning on the Web? Find the answers in our A - Z Fast Companies Directory.