Even if Necco sells its 1927 factory and moves, the company is unlikely to lose track of its history. In Antonellis's office is a framed, original invoice for lozenges from Oliver Chase, dated 1861. And members of the headquarters staff can instantly produce a sales display of 80-year-old heart sayings -- sentiments that were much longer because the hearts were larger and were printed much more slowly.
Says one: "Do you know, my little miss, there is life's elixir in your kiss." Says another: "Come, dearest, take a walk with me, I have a tale to tell to thee."
Charles Fishman (cnfish@mindspring.com) is a Fast Company senior editor. He has been eating Necco wafers and Sweethearts since the first grade. learn more about Necco on the Web (www.necco.com).
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