Some people also hunted for "women's sexy lingerie." And one person even typed in "fredericksofhollywood.com." (No one, however, sought out sexy lingerie for men.)
Other people opted for a more conversational approach: "Very nice simple dress" showed up in the query logs. So did "special occasion skirt." A few customers were even in the hunt for things that were "ugly," though the search engine -- this is Nordstrom.com after all -- doesn't return any matches for that term. Others got even more specific. "Men's boat shirt" and "orange thong panties" both appeared multiple times.
Offering people a big blank space to fill in with the things they want most is like conducting a vast anthropology experiment, Kozuh says. "It is fascinating to look inside the minds of our customers." Given the power of contemporary database technology, can a matchmaking service be far behind?
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