Davis admits that the main obstacle to the online-referral marketplace is that it's new, just as online auctions were new in the days before eBay came along. Still, BountySystems has received $10 million in venture capital, with a more lucrative round in the works. And its system has an impressive pedigree: It was built by LavaStorm Inc., the company responsible for the complex systems used by Web favorites FamilySearch.org and Monster.com.
Meanwhile, BountySystems believers are eagerly awaiting the spread of viral referrals so that they can track down some much-desired prey. For Ben Scharff, vice president of Grace Matthews Inc., the Milwaukee-based investment bank that's helping BountySystems secure funding, that prey is a round of golf on one of the world's most elite courses.
Wanted: A tee time at Augusta National, home of the Masters. Bounty: $3,000. Let the hunt begin.
Contact Allen Davis by email (adavis@bountysystems.com), or visit BountySystems Inc. on the Web (www.bountysystems.com).
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