Why would they give up some of their hard-earned rewards? In Missouri, Hill says, the pork processors were able for the first time to connect the value of their daily work with the needs of people in their surrounding community. In New Mexico, the workers were motivated in part by old-fashioned bottom-line concerns: Investing in the wheelchairs, they reasoned, would improve the hospital's patient-satisfaction scores, which in turn would increase employees' payouts. But just as important, health-care workers said they felt better knowing that they could serve patients the way they wanted to.
In other words, these workers now have what Brad Hill's grandfather never did -- a real sense of purpose about their jobs. Chris Gosmyer, a food-safety inspector at Premium Standard Farms, says, "Now I have the feeling that this is my company too."
Contact Brad Hill by email (brad_hill@haygroup.com).
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