'The Internet Is Going to Change Wall Street as We Know it.'

By: Scott KirsnerWed Dec 19, 2007 at 12:20 AM

Can one of Wall Street's venerable names become a driving force in the Internet economy? That's the challenge facing e-vangelists Peter Maillet and Peter Miller as they help J.P. Morgan transform itself for the digital age.

Provide lots of ways to participate. Along with becoming in-business e-leaders, Morgan employees can submit ideas to LabMorgan. If an idea is accepted, employees have the option of helping LabMorgan develop it. Says Miller: "We make it clear that we welcome all kinds of contributions from any employee."

Mingle, mingle, mingle. It wasn't typical for J.P. Morgan execs to seek opportunities to speak at conferences or trade shows. "Our tendency is to be more quiet and inner-focused," Maillet says. "But now we want to be connected with everyone." By mixing with other e-business players, and also by reviewing hundreds of business plans, "you get pattern recognition," Maillet says. "When you come across the twentieth idea in a certain space, if it isn't on your mental map of the world, it should be."