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Have You Seen the Five Faces of Genius?

By: Cheryl DahleWed Dec 19, 2007 at 12:20 AM
Understanding how you think is just as important as what you think about, says Annette Moser-Wellman, founder of the FireMark consultancy. She teaches managers how to identify their creative style.

The Seer: Wolfgang Amadeus Mozart on his visionary moments: "My subject enlarges itself, becomes methodized and defined, and the whole, though it be long, stands almost complete and finished in my mind, so that I can survey it, like a fine picture or a beautiful statue, at a glance."

The Alchemist: Architect Frank Lloyd Wright's genius was in marrying design with the natural landscape. His masterpiece, Fallingwater, seems to spring from a rocky ledge.

The Observer: When he took his young daughter to an amusement park, Walt Disney noticed the bored adults, the run-down rides, the unfriendly operators. What if there was a place where kids and adults could play together?

The Fool: When scientist Roy Plunkett was working on a new configuration of a refrigerant, he accidentally left a container of the stuff out overnight. By the next morning, the material had polymerized into a hard, resistant material: Teflon was born.

The Sage: Pioneering photographer Alfred Stieglitz was inspired by the painter Vermeer's use of lighting and mood, and then used the techniques to create work that was entirely new.

From Issue 39 | September 2000

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