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Table of Contents - October 2000

Table of Contents - October 2000

Features

America's Top Cybercop
Jodie Bernstein patrols the Web for the Federal Trade Commission, looking for swindlers and snake-oil salesmen. At 74, she's part John Wayne, part Jessica Tandy -- and all business. Daniel H. Pink
An Incomplete Manifesto for Growth
Two years ago, Bruce Mau unveiled a 43-point program that took the design world by storm. Here is an incomplete selection from his incomplete manifesto. Scott Kirsner
Cisco's Quick Study
Tom Kelly is using the Web to reinvent training inside the world's most Internet-centric big company. Here's what he's learned about e-learning -- and how it's changing the style and the substance of training at Cisco Systems. Anna Muoio
Creative Secrets of the SEALs
Bob Rogers's team of SEALs are "ready for anything." Scott Kirsner
Design Principal
Bruce Mau's influential studio works with a roster of world-renowned clients. But its mostenduring contribution may be to the theory and practice of design itself -- from what kinds of projects are worth taking on to how to design for creative growth. Scott Kirsner
Dr. Brilliant Vs. the Devil of Ambition
If baby boomers had their own Faust, he'd be Larry Brilliant, a man who's found himself at the center of almost every defining moment of his generation. His biggest battle: taming the devil of ambition. Harriet Rubin
Experience Required
It's the new mantra of strategy and marketing: If you want to keep your customers' attention, then you've got to deliver a compelling experience. Bob Rogers and his colleagues are designing such experiences. Scott Kirsner
Fast.Gov
What better way to answer the call of your country than to offer the next president some management advice? Daniel H. Pink
Growing Pains
Want to learn how to grow? Here's the story of a company on the rise -- and an employee on the edge. David Dorsey
Platform for Excellence
The people of Ursa, Shell's $1.45 billion oil-and-gas platform, live 65 miles offshore, in an environment that is demanding and dangerous, and that could drive them crazy. Here's how they work -- and how they cope. Ron Lieber
Vote: The New Economy's First Campaign
This year, for the first time, the new economy and a presidential election collide. In exclusive interviews, Fast Company asks Al Gore and George Bush about growth, innovation, change, and leadership. Alan M. Webber
Will Companies Ever Learn?
Judy Rosenblum has dealt with all of the obstacles that keep companies from getting smarter. Here is her 10-point curriculum for getting smart about learning. Alan M. Webber
Your Job Is Change
When change programs are doomed before they start ... When old leaders are stumped by new challengers ... When change itself is changing ... Robert B. Reich

Report From the Future

A New-Economy Fish Story
Think you've got problems with motivating workers? Imagine trying to keep a fishmonger happy. Rekha Balu
Can You Find The Gorilla in This Picture?
Consultant Debunking Unit Jill Rosenfeld
Executive Cheerleader
Job Titles of the Future: Stephen Dinger. Jen Grosso
Extreme Off-Site
Find luxury in the great outdoors. Ellen McCarty
Fab Four
Here are some out-of-the-way airport spots where you can hide out and keep your blood pressure down. Erika Germer
Have You Seen the Five Faces of Genius?
Understanding how you think is just as important as what you think about, says Annette Moser-Wellman, founder of the FireMark consultancy. She teaches managers how to identify their creative style. Cheryl Dahle
My Favorite Bookmarks - Calvin Tarlton
Picks from the CEO of DailyRating.com. Fast Company
My Favorite Bookmarks - Nicholas Hall
Picks from the founder of Startupfailures.com. Fast Company
No More Career Ladders
Report From the Futurist Alison Wellner
Pix-Elated
Now your 35mm camera can go digital. Amy Wilson
Road Rules - Rule 24
Get (street) smart. Christine Canabou
Shake Up Your Seating Plan
What's Your Problem? Matt Villano
Staff Stuff: Go the (Long) Distance
A shoe that truly goes the distance. Christine Canabou
To Grow Your Company, Leverage Your Leaders
Dupont's "Leadership for Growth" program leverages talent and ideas by taking the chemical company's top executives out of their element and teaming them up with colleagues from other divisions. Betsy Wiesendanger
Top Motor Mouth
Job Titles of the Future: Donovan Moxey Zoe Barton
Walk a Mile in My Doc Martens
Meeting I Never Miss Stephen Hochbrunn
Where Dentists Go for a Career Checkup
This won't hurt a bit.... The Pankey Institute helps dentists to create a more successful practice by answering some soul-searching questions: Are you truly happy in your work? Do you have inner peace? Ron Lieber
Whoosh! Iceland's Got a Hot Idea
With the patience of a visionary, Bragi Arnason has been talking up the power of hydrogen power for more than 20 years. Now the energy elite is finally paying attention. Ian Wylie
You Say You Want a Revolution?
We all want to change the world. But does business change really require revolutionary zeal? Two important new books offer sharply competing perspectives on the virtues of business bolshevism. William C. Taylor
Zap to It
It's time to consolidate your home-entertainment system. Amy Wilson

Net Company

Delta's Web Strategy Takes Flight
Delta is flying high on the Web -- thanks to a bunch of smart dotcom partnerships. Here's how one big company is making the Web connection. Keith H. Hammonds
Don't Take No for an Answer
My Smartest Mistake: Persistance pays off. Amy Wilson
Fetch a Good Job at This Site
Click Here: Flipdog.com helps you find the job of your dreams. Gina Imperato
For This Banker, the Web Adds Up
Career Move: Mark Calvert, CFO, Onvia.com Inc. Amy Wilson
Forget the Good Old Days
One Click Faster: Make everyone feel connected to the company from the start. Amy Wilson
Keep It to One Page!
We've evaluated some Web tools that are designed to let you assemble your favorite sites, or even portions of your favorite sites, into a single page -- the ultimate shortcut to keeping track of the information that you need. Gina Imperato
New Channels, Old Values
Nordstrom.com is attracting attention for their success on the Web. Gina Imperato
Pacific Edge Projects Itself
CEO Lisa Hjorten and her colleagues make software that helps project teams run on time and on budget, with attention to detail and with a crisp sense of discipline -- which is an awful lot like how Pacific Edge runs itself: "We practice what we preach." Rehka Balu
Pick Partners That Fit
High-profile partnerships have become a big (and expensive) part of life for Net companies. But these days, the least-glamorous partnerships are often the best ones. Here are the new ingredients for successful dotcom alliances. George Anders
Take an (Information) Load Off
These cool tools will help you make sense of the Web. Gina Imperato
The Genuine Article?
Bet the Company Cathy Olofson
The Key to Keeping in Touch
Click Here: Zkey.com keeps you in touch. Gina Imperato
Venture Catalyst
One way for big companies to grow faster is to use the Web to turbocharge their business. Russ McMeekin and the e-Business for Honeywell team are showing the manufacturing giant how to do that. Cathy Olofson
Wired for Anarchy
London School of Economics professor Ian Angell is a brilliant man with a dark and disturbing vision. And if he's right about the future, you'd better learn to think like a "new barbarian." Paul C. Judge

More Great Stuff

Advertisers in Issue 39
Interact with the companies whose products and services are advertised in Fast Company. Fast Company
Change Agent - Issue 39
"Gear shops are no longer the engine of our economy." Seth Godin
Change Time
A letter from the founding editors. The Founding Editors
Digital Matters - Issue 39
"That explosion you just heard is the music business." John Ellis
Learning 101
Unit of One Lucy McCauley
Learning 101 - Part 2
Unit of One Lucy McCauley
Life/Work - Issue 39
"Taken together, the quadrants create a map of a complete life." Tony Schwartz
Living Dangerously - Issue 39
"Life occurs between people as well as within them." Harriet Rubin
Our Fellow Americans ...
A Spy in the House of Work The Spy