Change Agent - Issue 38

And that, of course, goes double for any company itching to hire the latest freshly minted MBA. Perhaps instead of letting a 300-year-old institution do your screening for you, you should start your own business school. Bring in 100 kids. Put them through the real curriculum in four weeks. Keep half, and pay the other half a year of severance (or have them lick envelopes until they find another job).

It's easy to forget that business school is a thoroughly modern phenomenon -- that it's not rooted in the ancient canons of Shakespeare or even Madame Curie. Most modern business schools were founded in the 1960s. Their time has come and gone. So say good-bye, and mail your $300 to NoBS. That address again . . .

Seth Godin (sgodin@fastcompany.com) is the author of Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers (Simon & Schuster, 1999) and the founder of Yoyodyne Entertainment.