Too busy clicking your ribbed-steel Restoration Hardware flashlight to read this book? No worries. Sound smart at Starbucks with these Bobo bonbons.
Best new buzzword: "One-downsmanship." Instead of keeping up with the Joneses, true Bobos try to be slightly more casual than their neighbors. They reject snazzy status symbols in order to achieve a more cultivated brand of status.
Big thought: If Bobos "raise their sights and ask the biggest questions, they have the ability to go down in history as the class that led America into another golden age."
Career advice for aspiring business gurus: By mid-career, you "should be sitting on at least three panel discussions a month, because at the end of life the intellectual who sits on the most panels wins."
Ideal specs for the Bobo family fridge: "The refrigerator itself should be the size of a minivan stood on end. It should have at least two doors, one for the freezer section and one for the in-law suite, in case you want to rent out rooms inside."
Best advice for bobo fashionistas: Teeny, tiny, steel-framed glasses, because now it is "more prestigious to look like Franz Kafka than Paul Newman."
Worst insult a Bobo can give to business activities: "Mainstream."
Highest compliment a Bobo can give to a retail store: "Spare, so you won't think there is any salesmanship going on." Highest compliment a Bobo can give to leisure activities "Serious."
Highest compliment a Bobo can give to lesiure activities: "Serious."
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