It's hard for me to imagine this person contacting me if he had to walk across the village and bang on the door of my hut or if he had to pick up a phone and call me. But the moment any of us connects to the Internet, we all connect to each other. And those connections make ideas travel. Fast.
There are two differences between word of mouth and an ideavirus: First, word of mouth is more analog and tends to spread more slowly. If you like a book, you might tell a friend or two. But your friends are unlikely to tell their friends until they've read it for themselves. Meanwhile, the book languishes at the bottom of the New York Times best-seller list.
Second, word of mouth dies off. Because the number of people involved is smaller, it doesn't take many people who don't participate for each generation to be smaller than the one before it. Think of the last time that fans in the bleachers at a baseball game started the wave. It went great -- until it reached the rich folks behind home plate. It doesn't take much to kill off word-of-mouth marketing.
Compare that to "word-of-mouse" marketing. With an ideavirus, you can tell 100 friends, or even 1,000 friends -- and because the numbers are larger and the message spreads more quickly, the virus grows instead of shrinking.
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Recent Comments | 9 Total
July 28, 2009 at 1:28am by Smith William
As long as you can use your manifesto to change the way that people think, talk, and act, you create value.
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July 28, 2009 at 1:29am by Smith William
If that happens, this essay will become an ideavirus.Sometimes a manifesto is a written essay. Just as often it's an image, a song, a cool product.
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July 28, 2009 at 1:30am by Smith William
If that happens, this essay will become an ideavirus.Sometimes a manifesto is a written essay. Just as often it's an image, a song, a cool product.
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August 11, 2009 at 7:30pm by thomas adair
The Holy Grail to Investing.
The utlimate business solution. The ability to cut the cost of any business expense, or just plain invest.
Developed multiple arbitrages for the financial markets. Arbitrages that produce just a few percent a year, to arbitrages that produce over 30 percent a year.
In 2001 i started developing, as of now, a dozen arbitrages. I lock in an X percentage, and Y time later, i close out the arbitrage. Over 30%/yr.
Risk-Free Investing is not only possible, but in abundance. Just that people are told and taught that it is impossible. No risk has been in front of all, but not seen.
The market is unlimited.
I'm interested in selling, or partnering to sell. 1 to 5 million dollars.
Thomas
thomasadair@hotmail.com
September 3, 2009 at 10:40am by Rachel Bowman
Seth's comments about resisting traditional marketing and ideas is so true. There's a book Seth recently wrote a review for called 'EXPLOITING CHAOS' by Jeremy Gutsche that I think comments on some similar issues. Worth taking a look at, I think.
October 1, 2009 at 4:11am by Mike Oswell
Hi, interesting post. I have been wondering about this issue,so thanks for posting. I’ll likely be coming back to your blog. Keep up great writing.
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October 14, 2009 at 8:55am by Komara Arramuse
it;s perfect mate !
Nice Inspirations, was bookmarked thanks..
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November 21, 2009 at 5:55am by Anisa Cikal
great post, thanks a lot for that.
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