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These Lawyers Are Red Hot

By: Jill RosenfeldWed Dec 19, 2007 at 12:13 AM
An Atlanta-based law firm is changing the game -- and the image -- of a very traditional profession. From how it compensates its employees to how it charges its clients, Red Hot Law Group is just that: red hot.

General Counsel: "Miss Ashley, I'm with the State Bar of Georgia, and I was flooded with telephone calls this morning. Now, why do you think that was, Miss Ashley?"

Ashley: "I can't imagine."

General Counsel: "Miss Ashley, are you aware of Ethics Rule No. 2-101?"

Ashley: "I am."

General Counsel: "Well, I believe you're in violation of that rule."

Ashley: "You must not have read all the way to the end of the name."

The general counsel checked his documentation and called back.

General Counsel: "Do you have a business card that has your name on it?"

Ashley: "Yes, I do."

Ashley faxed him her card, and she never heard back. "Some lawyers may not get it," she says. "They may think that the name's outrageous. But our clients get it. They see us, and they know exactly what we are: red hot!"

From Issue 34 | April 2000

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