"Where do you want to stretch to? Pick one or two challenging things that you want to learn, because those things will usually prove to be the most rewarding experiences. Keep pushing yourself. Start to explore areas outside of your silo."
Truly transform.
"Ask yourself, What does it take to be transformational? Is what you're doing not only transforming the company but also transforming you as a leader? Understand what it is that you want to get out of this."
Favor a bias for action.
"Anybody can write up a business plan. You need to put your plan into action. That's what transformation is about. Lots of people and things have the potential to slow you down. Don't let them."
Create a "teachable vision."
"So now you have a transformational idea. Well, how will you present it? You have to get on the right person's calendar. Or, if you've got only a few minutes with someone in an elevator, you have to be persuasive -- fast. You need to know how to use those few minutes as effectively as possible."
Value your teammates.
"Work in groups, and leverage the variety of perspectives that you'll find in those groups. Use your team this week to create a network that you'll use for the rest of your career. And when you get back to your workplace, bounce your ideas off of your colleagues. Share your ideas and your energy."
Revel in change.
"Your idea will change over the course of this week, as you learn more and hear new perspectives. Come Friday, your idea may bear no resemblance to the one that you came in with on Monday. That's healthy. It means that your idea is getting better."
Email
Digg
StumbleUpon
Facebook
Buzz Up!
LinkedIn
Recent Comments | 6 Total
May 17, 2008 at 2:46pm by Ralph Paglia
I really enjoyed reading this article because it enlightens those of us in the auto industry to a new reality... The single greatest source of automotive marketing innovation has become the car companies based in Detroit. In the past, the Japanese and other import companies have led auto industry marketing and CRM innovation, but that trend has changed with the level of success achieved by the import car companies. Witness Toyota's decline in quality and market share growth. Sure, it will take years before the public perception adjusts to fit the new reality, but for those of us who are insiders, we are now seeing bold marketing and product innovations streaming out of Michigan from car companies like Ford and GM, rather than from Toyota and Nissan. Of all the Asian import brands, only Honda has seemed to remain true to the execution of their core principles that made them successful in the first place. I have personally witnessed a stunning transformation of Ford Motor Company's sales and marketing organizations in the USA into an innovative, creative and empowered organization focused on delivering results and exploring new strategies and tactics to better connect with American car buyers. Ford has already proven their ability to succeed in other global markets and the industry is about to see their transformation into a far more dynamic, innovative and hip marketing and sales organization here in North America. If you are an automotive professional, please consider visiting and joining the online community at http://www.AutomotiveDigitalMarketing.com
June 7, 2008 at 3:57pm by Ralph Paglia
To: All Ford and Lincoln Mercury Dealers - June 5, 2008
Subject: Ford and Lincoln Mercury Digital Advertising Program
BACKGROUND:
The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announce the Ford and Lincoln Mercury Digital Advertising program.
This program leverages our relationships with Top Internet providers to offer you exclusive digital advertising opportunities and incentives. In addition, for those dealers who would like additional support, we have partnered with ADP to offer a complete digital advertising solution including training as well as management of your digital advertising.
This program is simply about giving your dealership new advertising options, and offers will be constantly updated.
PROGRAM MATERIALS
Materials for this program, as well as the current advertising offers available for June, are posted to the Lead Management portal within FMCdealer. For more information, go to FMCdealer, Select "Lead Management & Reporting" link, and then "Home Portal". A link to the Digital Advertising manual is under "Recent Updates" and will take you to the Training aids page where you must select "Show all". The guide is under "Job Aids".
QUESTIONS
Contact the Digital Program Headquarters at 866-206-3995 or email us at Digital@flmdmc.com
ENROLLMENT
An online enrollment form for Ford and Lincoln Mercury dealers to participate in this program has been set up at: http://www.flmdigital.com/
NEXT STEPS
Ford and Lincoln Mercury Dealers who would like to receive a proposal from the Ford, Lincoln and Mercury Digital Advertising Program for Dealers can complete the online enrollment for an initial Search Engine Analysis at no charge to the dealer at: http://www.flmdigital.com/
November 3, 2009 at 10:21pm by Chris Roy
This would be a good one.