What happens when the defining industry of the old economy meets the defining medium of the new economy? Meet the in-the-trenches change agents who are working to reinvent Ford, Toyota, and Volkswagen. Scott Kirsner
A Coke bottle, one of the most recognizable shapes in the world, gives shape to the Coca-Cola branding experience in Las Vegas, where nostalgia, storytelling, and technology create a magic formula. Jill Rosenfeld
Rolf Smith has spent a career thinking about how people think. Now, he is helping people at some of the world's most powerful organizations to generate big ideas -- and to rethink their whole approach to creativity. Anna Muoio
The 21st century is upon us, and it's time to make some defining choices. A Fast Company-Roper Starch Worldwide Survey posed some stark trade-offs. Here's a report on your choices. Fast Company
According to the people at Play, whose clients include some of the world's most serious companies, the best ideas come from playful minds. And the way to tap into playful minds is to play -- together. Cheryl Dahle
What's wrong with the 500-year-old way in which all companies keep their books? Just about everything, says Baruch Lev, who has proposed a new method for determining the value of the intangible assets that are at the heart of the new economy. Alan M. Webber
What side are you on? Mediation expert Susan Podziba facilitates dialogue between prochoice advocates and prolife activists, between Israelis and Palestinians, and between environmentalists and fishermen. Jill Rosenfeld
The best way for a company to create a prosperous future is to make sure all of its employees understand the company's past. That's why many veteran execs at Nike spend time telling corporate campfire stories. Eric Ransdell
Chef Michael Schlow and his colleagues at Radius, a hot restaurant in Boston's Financial District, have an unusual recipe for success: generous portions of learning and a heaping scoop of teamwork. Gina Imperato
Most of us must make a fateful choice: should we devote our time and talent to making a living -- or to getting a life? Mark Albion, who chucked a fast-track career at Harvard Business School, proves that there's a third way. Anne Field
It's tough. It's fast. It's free. It's Linux -- the most hyped operating system since OS/2. Tech heads love it, but does Linux really mean business? There's only one person who can answer that question: you. John R. Quain
The Web reinvents many of the basics of business life: where you get your news, how you search for information, what it takes to communicate. Here's our crash course in how to Web-ify yourself. Katharine Mieszkowski
Saddle up with team IBM, as this group of techies takes on the ultimate in mountain-bike racing: a 24-hour endurance classic through Moab, Utah's slick-rock backcountry. Ladies and gentlemen, start your pedaling! Todd Balf
