MTW Puts People First

By: Jill RosenfeldWed Dec 19, 2007 at 12:09 AM

This fast-growing outfit creates major e-commerce applications. But its core product is its culture. "We thought that if we started by creating a place where people liked to work, we'd achieve our financial goals."

The survey asked employees to rank 12 principles -- trust, integrity, customer satisfaction, and so on -- by importance, and then to rate the company's adherence to each one. Employees ranked "learning organization" as one of the top three, but indicated that MTW was failing to live up to its goal by a wide margin.

Results were posted on MTW's intranet, frank criticism and all. MTW doesn't claim to be perfect, but it does try to give employees a hand in addressing imperfections. "People recognize that this is an evolving endeavor," says Mueller. "And they appreciate being part of the process."

From Issue 30 | November 1999

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MTW Puts People First

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