Issue 29

November 1999

  • Dr. Joe Prendergast is using the world's most powerful communications medium to address one of the world's most costly diseases — diabetes. A case study in lifesaving digital innovation from DiabetesWell.

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  • London-based Host Universal, founded by two young innovators from the advertising establishment, wants to reinvent what it means to be an ad agency. Some very big companies are betting on their model.

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  • You think you face a tough battle for talent? Carlos Ponce's assignment is to get really smart people to take really tough jobs — as teachers in Chicago's public-school system. Here's his recruitment curriculum.

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  • Forget Andy Grove's famous saying about the power of paranoia. Neo-Darwinist Helena Cronin says that competition today favors the generous.

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  • People take their work more personally than ever. But what happens when work becomes too personal? These cautionary tales can help you figure out where your work ends and your life begins.

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  • Computers are a commodity: They're all the same shape and color. The iMac changes all of that. Jonathan Ive, designer of the iMac, describes the rules behind design that has power, passion, and purpose — design that makes us buy.

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  • From discovering the secrets of great chefs, to finding just the right kitchentools, to buying the most exotic cheeses and spices — you'll find generous helpings ofinformation and advice on the Web. Now, if you'll pass the salt...

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  • In the new world of business, all work is teamwork — but very few teams work all that well. How do groups of ordinary people achieve extraordinary results? Learn from these extreme teams. Your team may never work the same again.

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  • Robert Kosberg has made a career out of pitching in-your-face ideas for movies. Have you heard his pitch for a horror film about a rampaging dog? Think "Jaws on paws." Why not let him direct your next pitch?

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  • Solectron's Ko Nishimura has mastered the art of doing "just enough." Enough to win two Baldrige Awards and build a $6 billion company. Enough to show what it takes to win in the high-tech world of contract manufacturing.

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  • What's most intriguing about "open-source" software isn't what it does — it's how it gets created. Eric S. Raymond, open-source evangelist, explains why and how these programmers do their work — and what that means for the rest of us.

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  • They've been devoured by monster moguls. They've freaked in the steeps. Now they're fighting back. Meet four brave souls who have traveled to British Columbia to jump-start the ski season — and to take on their own version of the abominable snowman.

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  • Is your job living up to its promise? Is your boss the kind of leader that you thought you'd have? Is your work living up to the new economy's bold new compact? FC-Roper Starch Worldwide survey looks at the gap between promise and performance.

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  • 2000 International CES www.cesweb.org
    2Bridge www.2bridge.com
    3Com Palm Computing www.palm.com
    Absolut www.absolutvodka.com
    ACC Business www.accbusiness.com
    Acura www.acura.com
    Aetna U.S. Healthcare www.aetnaushc.com
    Alltel www.alltel.com
    Altoids www.altoids.com
    American Century www.americancentury.com
    American Electronic Power www.aep.com
    American Express Blue www.americanexpress.com
    American Express Small Business www.americanexpress.com
    American Power Conversion http://promo.apcc.com

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  • Sometimes, the best way to help people get the picture is to take one. Now that digital photography is finally ready for the world of work, we've assembled pixel-perfect tools for outfitting your digital darkroom.

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  • Few books by company founders capture the real drama — or the lessons — behind their success. Too often, really smart business leaders write really dumb books. These four books are notable exceptions.

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  • If shopping is the great American indoor sport, why isn't it more fun? Why isn't it easier? Why isn't it better? Paco Underhill, founder of Envirosell Inc., decodes the secrets of retail design to explain the rules behind how we shop.

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  • ...And everywhere. It's a simple idea: If you want people to solve problems in real time, give them real-time information. Here's a look at how US West, Chevron, and Micron Electronics are using information to empower their people.

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  • Take 10 talented businesspeople, put them on a rapids-choked Idaho river, watch the temperature rise to more than 100 degrees, and what do you get? A radical experiment in warp-speed team building. Was the experiment a success? You be the judge.

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  • Meet the woman behind Take Our Daughters to Work Day and other cause-related ventures. In a world where companies market values as well as value, Nell Merlino's message matters more than ever.

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  • Steve Burnett doesn't pretend that he knows why some sites sell and others repel. The key to creating great sites, he says, is to let the people who visit them help you design them: "Users will show us what works."

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  • Andrew Tuck sits in a stylish loft in New York City's Soho neighborhood with some of his life's work spread before him. There's his philosophy book, published by a top-drawer academic press, which he wrote in the 1980s while working at his day job: teaching students at Columbia University. Then there's his recording of some jazz tunes that he composed while he worked as a musician at night during the same period. "I was living my undergraduate dream," says Tuck, now 47. "I was teaching at an Ivy League institution and working with well-known musicians."

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