That's not because I give long lectures on prejudice or sexual harassment -- it's because I talk about the effects of community and about the need to cultivate unity and teamwork with as much care as we give to maintaining our equipment.
Ships in the navy tend to take on the personality of their commanding officers. But neither my crew nor I worry about what will happen now that I've moved on. We've set up a virtuous circle that lets people know that their contribution counts. This crew has produced phenomenal results, and now it's motivated to do even better. My attitude is, once you start perestroika, you can't really stop it. The people on this ship know that they are part owners of this organization. They know what results they get when they play an active role. And they now have the courage to raise their hands and to get heard. That's almost irreversible.
During engagements in hot spots like the Persian Gulf, the navy hands out its toughest assignments to the USS Benfold. That's because the Benfold has the highest level of training, the best gunnery record, and the highest morale in the fleet. According to D. Michael Abrashoff, who until recently was the ship's commander, its stellar performance reflects a powerful way of leading a ship's company. Here are some of the principles behind his leadership agenda.
1. Interview your crew.
Benfold crew members learned that when they had something to say, Abrashoff would listen. From initial interviews with new recruits to meal evaluations, the commander constantly dug for new information about his people. Inspired by reports of a discrepancy between the navy's housing allowance and the cost of coastal real estate, Abrashoff conducted a "financial wellness" survey of the crew. He learned that it was credit-card debt, not housing, that was plaguing the ship's sailors. He arranged for financial counselors to provide needed advice.
2. Don't stop at SOP.
On most ships, standard operating procedure rules. On the Benfold, sailors know that "It's in the manual" doesn't hold water. "This captain is always asking, 'Why?' " says Jason Michal, engineering-department head, referring to Abrashoff. "He assumes that there's a better way." That attitude ripples down through the ranks.
3. Don't wait for an SOS to send a message.
Listening is one thing; showing that you've heard what someone has said is quite another. Abrashoff made a habit of broadcasting ideas over the ship's loudspeakers. Under his command, sailors would make a suggestion one week and see it instituted the next. One example: Crew members are required to practice operating small arms -- pistols and rifles -- but they often find it hard to secure range time while they're on base. So one sailor suggested instituting target practice at sea. Abrashoff agreed with the suggestion and implemented the idea immediately.
4. Cultivate QOL (quality of life).
The Benfold has transformed morale boosting into an art. First, Abrashoff instituted a monthly karaoke happy hour during deployments. Then the crew decided to provide entertainment in the Persian Gulf by projecting music videos onto the side of the ship. Finally, there was Elvis: K.C. Marshall, the ship's navigator and a true singing talent, managed to find a spangly white pantsuit in Dubai and then staged a Christmas Eve rendition of "Blue Christmas." The result: At a time when most navy ships are perilously understaffed, the Benfold expects to be fully staffed for the next year, and it has attracted a flood of transfer requests from sailors throughout the fleet.
5. Grassroots leaders aren't looking for promotions.
Abrashoff says that because he wasn't looking for a promotion, he was free to ignore the career pressures that traditionally affect naval officers. Instead, he could focus on doing the job his way. "I don't care if I ever get promoted again," he says. "And that's enabled me to do the right things for my people." And yet, notes Abrashoff, this un-career-conscious approach helped him earn the best evaluation of his life as well as a promotion to a post at the Space and Naval Warfare Systems Command.
Polly LaBarre (plabarre@fastcompany.com) is a senior editor at Fast Company. You can visit the USS Benfold on the Web (www.benfold.navy.mil), and you can reach D. Michael Abrashoff by email (mabrashoff@aol.com).