Going digital is the ultimate act of outsourcing: It lets your customers finance your growth. It lets talented people recruit themselves to work for your company. And it lets your customers segment and serve themselves. Thinking digitally represents the delegation paradox: When you delegate, not only does the job get done better, but you also reserve more time to do the work that only you can do.
It is the final benefit of moving work from atoms to bits.
Adrian Slywotzky (Adrian_Slywotzky@MercerMC.com) is a vice president of Mercer Management Consulting. He is the author of several best-selling business books, including "The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits" (Times Business, 1997) and "Value Migration: How to Think Several Moves Ahead of the Competition" (Harvard Business School Press, 1996). His next book, "Profit Patterns," will be published in March 1999.
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