Issue 183

March 2014


  • How Golf Scored a Hole in One With China

    This month, the PGA Tour and China Golf Association (CGA) are launching a 12-event PGA Tour China, solidifying the country as a major player in the global golf industry. But this isn't a gift only to fans: Just about everyone involved stands to benefit.

  • Spring Cleaning--With Tech!

    Every year, spring gives us the opportunity to throw open the windows, clear out the cobwebs, and start over again--an opportunity that startup companies are taking advantage of as well. Let these up-and-comers help you clean up your act:

  • The Finally Frontier

    Scotland is launching its first home-built satellite this month to "show [its] capabilities" as a tech power. With thousands of satellites already orbiting Earth, we wondered:

  • Cooking Up Pots of Gold

    McDonald's mint-flavored Shamrock Shakes have become a St. Patrick's Day tradition, inspiring other casual-dining and fast-food chains to follow suit with their own Irish-themed offerings. Which ones are striking it rich--and which are just chasing rainbows?

  • Lessons From the Bathroom

    Market research matters! See: new home hair-color company Madison Reed. During development, CEO Amy Errett watched 50 women try her competitors products.

  • Why your best isn't the best

    Digital media company Amscreen could be using its facial-recognition software to target ads at individual shoppers--but instead it's just collecting long-range customer data, for clients such as the U.K.'s Tesco supermarkets. Why isn't Amscreen using its software to the fullest?

  • Sidekicks Take the Spotlight

    Studios rely on legacy brands to guarantee box office--e.g., this month's Mr. Peabody & Sherman, based on the "Peabody's Improbable History" segments from the original Rocky and Bullwinkle Show. Which other supporting characters might be ready to lead?



  • Smart art: Richard Clarkson Cloud Lamp

    At first, the Cloud Lamp seems like a mirage: It looks like a real cloud and even emits claps of thunder. But then it flashes green, red, and blue, plays music--and is hanging in your living room.

  • Take a Seat: Brooks Cambium Saddle Series

    Brooks England has been building leather bike seats for more than a century, and, like any good heritage product, they need breaking in--it can take up to a derriere-aching year before a bike seat finally fits its owner.

  • Power to the People

    Enthusiastic coders and hackers are starting to pay it forward, by ­building kits to help ­beginners achieve computing ­literacy. These three sets mark a growing DIY movement that has ­nothing to do with crafts stores.



  • Limitless

    Constraints inspire creativity. Why hasn't the Internet gotten the memo?

From the Editor