Issue 183

March 2014


  • How Golf Scored a Hole in One With China

    This month, the PGA Tour and China Golf Association (CGA) are launching a 12-event PGA Tour China, solidifying the country as a major player in the global golf industry. But this isn't a gift only to fans: Just about everyone involved stands to benefit.

  • Spring Cleaning—With Tech!

    Every year, spring gives us the opportunity to throw open the windows, clear out the cobwebs, and start over again—an opportunity that startup companies are taking advantage of as well. Let these up-and-comers help you clean up your act:

  • The Finally Frontier

    Scotland is launching its first home-built satellite this month to "show [its] capabilities" as a tech power. With thousands of satellites already orbiting Earth, we wondered:

  • Cooking Up Pots of Gold

    McDonald's mint-flavored Shamrock Shakes have become a St. Patrick's Day tradition, inspiring other casual-dining and fast-food chains to follow suit with their own Irish-themed offerings. Which ones are striking it rich—and which are just chasing rainbows?

  • Lessons From the Bathroom

    Market research matters! See: new home hair-color company Madison Reed. During development, CEO Amy Errett watched 50 women try her competitors products.

  • Why your best isn't the best

    Digital media company Amscreen could be using its facial-recognition software to target ads at individual shoppers—but instead it's just collecting long-range customer data, for clients such as the U.K.'s Tesco supermarkets. Why isn't Amscreen using its software to the fullest?

  • Sidekicks Take the Spotlight

    Studios rely on legacy brands to guarantee box office—e.g., this month's Mr. Peabody & Sherman, based on the "Peabody's Improbable History" segments from the original Rocky and Bullwinkle Show. Which other supporting characters might be ready to lead?



  • Smart art: Richard Clarkson Cloud Lamp

    At first, the Cloud Lamp seems like a mirage: It looks like a real cloud and even emits claps of thunder. But then it flashes green, red, and blue, plays music—and is hanging in your living room.

  • Take a Seat: Brooks Cambium Saddle Series

    Brooks England has been building leather bike seats for more than a century, and, like any good heritage product, they need breaking in—it can take up to a derriere-aching year before a bike seat finally fits its owner.

  • Power to the People

    Enthusiastic coders and hackers are starting to pay it forward, by ­building kits to help ­beginners achieve computing ­literacy. These three sets mark a growing DIY movement that has ­nothing to do with crafts stores.



  • Limitless

    Constraints inspire creativity. Why hasn't the Internet gotten the memo?

From the Editor