The last two years at Intuit have brought tumultuous, deep-seated changes. But in periods of transformation, what stays the same? "Values," says Scott Cook. "The best companies stand for something. In our case, it is to do right by the customer."
In 1993, Intuit identified a set of values that describes how it operates and what makes it different. Lots of companies have values statements, of course. But few are as plain-spoken or heartfelt as Intuit's. Here are excerpts from its 10 core values.
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