#Unplug

Now

• The U.S. Postal Service Fights To Survive Under Stifling Government Regulations

  The USPS tried to cut Saturday mail delivery in an attempt to save some money. It didn't work.

• The Eco-Friendly Car Americans Aren't Buying

  For eco-conscious drivers not ready to take a Tesla-style electric leap, the big news this August is Volkswagen's Golf TDI BlueMotion. At 106 mpg, it's an even more eco-friendly version of the Golf TDI--but it isn't sold in America. VW sees more potential in Europe, where gas prices are double those in America, because consumers are more willing to pay up front for efficiency.

• Firefox Is Releasing A Phone...

  ...And it's marketing itself to developing countries.

• The Return of the Twinkie, As Imagined By Branding Experts

  Twinkies return to shelves this summer, thanks to a pair of private equity firms that bought the brand after Hostess went bankrupt last year. Branding experts serve up three ways to reintroduce the classic, notorious snack:

• US V. UK: Who Will Best Capitalize On This Summer's Celebrity Baby Boon?

  Kate Middleton: British, pregnant. Kim Kardashian: American, pregnant. Both are due in July--dual boons to their homeland's gossip industries. In the battle of the belly bulge, which nation is best equipped to capitalize?

  Round 1: Printed Prattle!

  America's top weekly rag, People, has a greater circulation (3.6 million) than the top five British magazines combined (1.9 million). Even when you factor in Britain's rabid daily tabloid circulation, it's still no contest. Winner: America

• Germanwings Makes Flying Cheaper (And Fancy)

  By creating bundled packages that include different levels of legroom, snack options, and number of bags, the Lufthansa-owned airline makes traveling convenient and fancy-sounding.

• Films Made In The USA Find More Foreign Success

  You may have loved Despicable Me, but someone overseas loved it more.

• UnCollege Focuses On The Opposition

  By forcing a "different point of view," Brian Sheehan may be confusing users.

• Floating Solar Panels Or Windmills? Millionaires Weigh In.

  Solar power is a buzzword even among millionaires--as long as it doesn't ruin their view.

• Breaking Down The Cost Of Watching Live Sports On Cable

  With increasing subscription costs, how long will subscribers hold on?

• R.I.P. Google Reader

  Google leads by example in the art of breaking bad news.

• The Recommender: Christina Lee, Vipin Goyal, Katie Finnegan And More On What They're Loving This Month

  What we're loving this month.

• Conference Calendar July/August 2013

  Conferences you don't want to miss this month.