The World's 50 Most Innovative Companies

Now

• How Discover America Sets Out To Rebrand The Country For Tourists

  After the first decade of the century saw the United States' share of global-travel spending plummet from 17.2% to just 11.6%, Congress is initiating a new marketing campaign to give America a makeover.

• The Recommender: Tim Quirk, Kenneth Parks, Pete Holmes, And More On What They're Loving This Month

  Whether you are looking for a good book or a useful app, they got you covered.

• Facebook Commerce Edges In To The E-Commerce Marketplace

  Last year, analysts predicted 2011 would be the year mobile commerce (m-commerce) took off, and they were right--sales nearly doubled over 2010.

• Jonah Leher On The Three Types Of Creativity And How Brainstorming Doesn't Work

  An exploration both artistic and scientific, Jonah Lehrer's new book "Imagine: How Creativity Works" tells us why a walk can lead to a big idea and how brainstorming dulls imagination.

• How Alcoa, Starbucks, Arista, And Febreze Kicked Normal Habits And Found Success

  "The Power of Habit," by New York Times reporter Charles Duhigg, examines habits good and bad. Duhigg talks us through four companies that found success by swapping business-as-usual routines with smarter habits.

• From 8-Bit To 3-D, Video Game Art Through The Ages

  The Smithsonian American Art Museum unveils "The Art of Video Games" on March 16, a retrospective that explores the pastime as an agent for technological change and artistic growth. From the post-arcade age to today, we revisit some of the games--and their artful contributions--that will be highlighted.

• "The Hunger Games" Takes Cue From Hitchcock And Spielberg, As Kids Fight To The Death

  Nothing makes moviegoers squirm like watching children die on the big screen. As The Hunger Games hits theaters today, Film historian Joseph McBride talks us through the flicks that have successfully depicted this sensitive subject matter.

• What To Do And See At SXSW, For The Gamer To The Style Buff

  Don't know how to wade through the hundreds of music, film, and interactive events at the hipster's smorgasbord in Austin? Don't worry, we did it for you.

• Fast Company's Must-Attend Events In March 2012

  From the Game Developers Conference to Google Analytics, here are the events you don't want to miss.