Sony's PlayStation Vita Misses the $500 Million U.S. Holiday Market

PlayStation's latest handheld console will hit Japanese shelves in December but will miss the holiday season in the U.S. and the U.K. How much will it cost Sony? Just look at the Nintendo 3DS, which similarly missed the 2010 holiday season. Tech analyst Scott Steinberg crunches the numbers.

ESTIMATED LOSS
Nintendo 3DS (2010):
$400 million

ESTIMATED POTENTIAL LOSS
PlayStation Vita (2011):
$500 million

A version of this article appears in the December 2011/January 2012 issue of Fast Company.