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July/August 2011

July/August 2011

Issue 157

July/August 2011

Can Matt Damon Bring Clean Water To Africa?

Can Matt Damon Bring Clean Water To Africa?

The inside story of Matt Damon's bold yet sane plan to use his celebrity and smarts to help attack one of the globe's great crises.
By Ellen McGirt

FEATURES

How To Train Your Celebrity

How To Train Your Celebrity

Yes, Hollywood Stars can live up (or down) to their stereotypes. But they can also be invaluable in promoting a good cause. here's how the best partnerships work.
By Mark Harris

Does Social Media Have A Return On Investment?

Do "likes" and retweets add up to sales? Who knows? And who really cares? We're in the I Love Lucy era of social-media marketing, a golden age of unaccountability.
By Farhad Manjoo

Rank And File Popup-Icon

Ticketmaster: Rocking The Most Hated Brand In America

On tour with former singer-songwriter Nathan Hubbard and his showstopper of a plan to rescue Ticketmaster's business -- and, for an encore, its dreadful reputation.
By Chuck Salter

The Lords Of Live Popup-Icon

How Jack Abraham Is Reinventing EBay

Jack Abraham sold his startup to eBay for $75 million. Now all he has to do is help the e-commerce giant redefine the future of retailing.
By Danielle Sacks

Return To The Silk Road

China is reclaiming its place as the world's megabazaar, with the city of Yiwu as its one-stop shop for traders from the Muslim world.
By Dan Levin

Slideshow: Return To The Silk Road
By Fast Company Staff

Happily Ever After

How Angela James, head of Harlequin's new romance E-book imprint, has forged a novel business model in paperless publishing.
By Irin Carmon

NOW

Now | July/August 2011: Typecon

Typecon

Long before Comic Sans mimicked comic-book writing, Gutenberg aped the lettering of handwritten manuscripts with his printing press. Soon enough, millennial middle schoolers could delight in changing the type of every paragraph.
By Rachel Z. Arndt | Illustration: Kiss Me I'm Polish



Microsoft Worldwide Partner Conference

Nearly nine months after the launch of its mobile operating system, Windows Phone 7, Microsoft faces a steep uphill slog in the app race against Google and Apple.
By Lillian Cunningham

MLB All-Star Game

It's not the competition between the National and American leagues that will have fans sweating buckets at the All-Star Game at Phoenix's Chase Field.
By Anthonia Akitunde

Buddhist Geeks: The Conference

Call it the new New Age. Fifteen years after Steve Jobs first extolled the beauty of a beginner's ability to think without preconceptions, the business world is more enamored than ever with ancient Eastern principles.
By Hans Villarica

MTV's 30th Anniversary

MTV's allergy to nostalgia isn't a pose but a savvy strategy for a channel whose median viewer just stopped having to ask his older brother to buy him beer.
By Michael Silverberg

Lollapalooza

It's been 20 years since fans flocked to Chicago for the first Lollapalooza music festival to catch a glimpse of Ice-T and the Violent Femmes. After struggling in the late '90s as bands lost interest in festivals, Lolla's now stronger than ever thanks to a sturdy partnership with the city's park district.
By Rachel Z. Arndt

Device Design Day

Forget glassy touch screens -- the next big thing in human-machine interaction is tactile interfaces.
By Clay Dillow

Friendship Day

Corporate partnerships come and go -- unless you go into business with your best friend. To celebrate Friendship Day, we've rounded up our favorite (and most lucrative) friendships.
By Emma Haak

Retail Customer Experience Executive Summit

If you've ever browsed the shelves at your local bookstore only to go home and purchase online, you're a brick-and-mortar retailer's worst nightmare.
By Hans Villarica

D23 Expo

Think Comic-Con, but replace the superheroes with princesses. This year's D23 Expo -- the second gathering of the fast-growing Disney official fan club.
By Brigid Sweeney