When supersecretive agriculture giant Cargill decided to attack the no-calorie-sweetener market dominated by Sweet'N Low, Splenda, and Equal, it sent its best marketers and scientists to basement war rooms and covert labs. Only now can the inside story of Truvia -- and its unlikely success -- be told.
For the residents of one neighborhood in Shenzhen, China, the New Balance sneaker is more than a shoe. It's a path to a better life, buying material comforts, education, and even the right to have another child.
The city is humanity's laboratory, where people flock to dream, create, build, and rebuild. Each year, we spotlight the building blocks of that progress -- bold ideas that promise to enrich our cities and economies.
We tried changing our email address, but when Internet guru Alex Blagg of BajillionHits.biz heard we were doing a special section on networks, he started friending us across every social network, insisting that we include his list of Hot New Social Media Bizwords 2.0.
With Pirates of the Caribbean: On Stranger Tides hitting theaters May 20th, it seems our obsession with pirates just won't end -- though for many of us, sailing the seas of digital piracy is about as close as we'll get to an eye-patch-and-parrot lifestyle.