Companies Play The Giving Game
Since launching its buy-one-give-one model in 2006, Toms Shoes has donated more than 1 million pairs to kids in need. Today, the company asks us to bare our soles to raise awareness, but its influence has spread far beyond footwear. Here, a look at companies inspired to share the wealth by donating an item for each one sold.
BY Stephanie Schomer | 04-01-2011
SUNNIGHT SOLAR
Solar-powered BoGo Light, $59
100,000 donated to Africa and South America since 2006
OUT OF PRINT
T-shirt of a literary classic, $28
70,000 actual books shipped to Africa since January 2010
WARBY PARKER
Eyeglasses, $95
20,000 specs distributed in 25 countries since february 2010
ROMA BOOTS
Rain boots, $78
2,000 kids' pairs donated to Romania since April 2010
ONE WORLD FUTBOL
Soccer ball, $40
2,000 balls sent to developing countries since July 2010
A version of this article appears in the April 2011 issue of Fast Company.
From Issue 154 | December 1969
Share on StumbleUpon
Share on LinkedIn