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Table of Content | November 2010

Table of Content | November 2010

 

Issue 150

November 2010

Can Livestrong Survive Lance?

The world's most famous cancer survivor has been his foundation's biggest asset, even as it grew into an innovative force in health care. Now his legal troubles may make him a risk.
By Chuck Salter | Photo: Glenn Kasin

Built Strong

Livestrong is best known for its yellow wristbands -- 70 million have been sold since 2004 -- but there are other measures of Livestrong's power.
By Fast Company Staff

FEATURES

A Story of Starbucks and the Limits of Corporate Sustainability

By Anya Kamenetz | Photo: Geof Kern

Surprise Packages

Starbucks asked designers How they'd fix its cups. Three of our Favorite ideas from the 2010 betacup challenge.
By Suzy Evans

Goals Rush

Starbucks isn't the only company discovering that setting sustainability targets is easy, but achieving them is not.
By Rachel Arndt

The New Influentials

From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.
By Mark Borden

The Influence Project

From No. 1 finisher Jeremy Schoemaker to Shaquille O'Neal (no. 1,709) and beyond, here are the 29,795 photographs we received from participants in our social-media experiment. Go to fastcompany.com/influence for details about the top finishers and to search for specific participants.
By Mark Borden

Waving The Flag

Coca-Cola bet that an unknown somali rapper could support its biggest marketing campaign ever. The company was right, And it may have launched a new star. Or not.
By Rick Tetzeli

Two Versions of "Wavin' Flag"

K'naan rewrote the lyrics of his anthemic single for Coca-Cola to reflect the brand's happy image.
By Fast Company Staff

The $15 Trillion Treasure at the End of the World

Global warming is opening up the Arctic Circle, and Russia would like to control its bounty of natural resources. An exclusive dispatch from the Yamal Peninsula, where reindeer give way to railroads and gas rigs every day.
By Joshua Hammer

Slideshow: How the Siberian Energy Rush Is Affecting the Nenets Tribe

By Fast Company Staff

NOW

Now: November 2010
By Fast Company Staff | Illustration: Alexis Mackenzie

Read: Decision Points

It's pretty much a given that President George W. Bush's Decision Points will hit The New York Times best-seller list. Presidents' gracing the list is now as expected as writing a memoir in the first place. In fact, every president since Lyndon B. Johnson has written a memoir, and every first lady since Lady Bird Johnson -- except Pat Nixon -- has penned her own story too. We pitted recent political couples against one another to let book buyers declare winners. Better get writing, Michelle.
By Rachel Arndt

Share: National Philanthropy Day

Americans donated $304 billion in 2009, down 3.6%, and this year some are pledging more. We spoke to seven philanthropists of all different incomes, from billionaires promising half their wealth via Bill Gates and Warren Buffett's Giving Pledge, to regular folks earmarking a slice of their salaries.
By Rachel Arndt

Soar: Future of Air Transport Conference

One century ago this month, commercial air flight took off. And before we know it, we could be flying in cars, or taking family vacations to space. As airline bigwigs convene in London to talk the future, we glance at the bumpy path that got us here.
By Suzy Evans