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Luxury Resorts Will Bring Jobs to China Beach

BY Fast Company Staff | June 1, 2010
China Beach Luxury Hotel Boom

Photograph by Hoang Dinh Nam/AFP/Getty Images


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During the Vietnam War, U.S. soldiers headed to China Beach, a stretch of pristine sand near the port city of Da Nang, for R&R. But that 10-km-long beach isn't particularly restful or relaxing these days, as it undergoes an unprecedented building boom. At least six luxury resorts are rising there, including a Hyatt, a Meridien, and a Raffles. Once they open, they'll create hundreds of much-needed jobs -- and, Vietnam hopes, an invasion of foreigners. But this time, it'll be on its own terms.

From Issue 146 | June 2010