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Table of Contents | December/January 2010

Table of Contents | December/January 2010

Features

Want a Piece of This?
How Ashton Kutcher is pioneering a new kind of media business, bridging Hollywood, technology, and Madison Avenue. Really.By Ellen McGirt
When Brands Go Social
Facebook and Twitter offer businesses both opportunities and challenges around the world: About 60% of users are outside the United States. By Dan Macsai and Zachary Wilson
The Miracle Worker
John Mackey, the Libertarian CEO of Whole Foods, says not to worry: Capitalism and the invisible hand will cure the world's ills. But isn't it a little late to start believing in magic? By Danielle Sacks
Words vs. Deeds
Mackey says a Conscious Capitalist focuses on one or more of four ideals -- the good, the true, the beautiful, and the heroic -- and on aligning the interests of all "stakeholders." But just what business should emulate is unclear. By Fast Company Staff
A Modern Mess
Retailer Design Within Reach helped create a new appreciation for the modernist aesthetic. With design more mainstream than ever, why is the company in such dire straits? By Jeff Chu
Seeing Double
Design Within Reach has made its own versions of at least a dozen works by other designers, but it says they are not copies. By Fast Company Staff
Solve for Why
A global league of economists called J-PAL is deploying its experimental methods and one all-powerful asset -- data -- to explain human behavior, change how we help the poor, and try to save the world. By Ryan Blitstein
Question Time
J-PAL members hope their findings will inspire smarter anti-poverty policy. Here, a look at some of their most provocative inquiries. By Fast Company Staff
The Redemption of an Ogre
As a young prince, Jeffrey Katzenberg made billions for the magic kingdom, but his ambition got him banished. Now the ceo of dreamworks animation has a (smaller) kingdom of his own -- and every intention of living happily ever after. By Mark Borden
Dream Machine
DreamWorks Animation has become a tech incubator, spinning out ideas to Silicon Valley. By Fast Company Staff
Special Report: Bloody Shame
Zimbabwe's newfound diamond fields could have helped lift the country from its misery. Instead, they've fueled a cycle of government-sanctioned rape, murder, and thievery -- and pushed the place still closer to collapse. By Joshua Hammer

Fast Talk: Game On

The iPhone and iPod Touch are creating new superheroes in the $57 billion video-game business -- to the peril of traditional powers Sony, Microsoft, and EA.
Fast Talk: The Wonder Woman
By Kate Rockwood
Fast Talk: The Green Lanterns
By Kate Rockwood
Fast Talk: The Speed Racer
By Kate Rockwood
Fast Talk: The Teen Titan
By Kate Rockwood
Fast Talk: The Transformer
By Kate Rockwood

Now

Now December/January 2010
By Fast Company Staff
Numerology: The Simpsons
¡Ay, caramba! With new episodes airing at least through 2011, The Simpsons, which turns 20 on December 17, has been on the small screen longer than any other comedy or drama in prime-time television history. Below, a look at the dough -- or is it d'oh? -- behind Matt Groening's brainchild. By Dan Macsai
Freeze: The Antarctic Treaty Turns 50
On the first of December 1959, 12 nations signed a pact freezing territorial claims and banning military activity in Antarctica. It isn't human-free (29 nations have research stations there, and 11 people have been born on the continent), but it remains remarkably untouched. Here's a tour. By Anne C. Lee
Infographic: The Antarctic Treaty Turns 50 Popup-Icon

Next

To Sell or Not to Sell?
That is the question in Silicon Valley as the acquisitions market heats up. And with it, another head scratcher: Are acquisitions good for anyone? By Farhad Manjoo
Universities Inc.
For-profit higher-education programs are booming -- even Jack Welch has signed on. Can market-driven schools award online diplomas that graduates are proud of? By Anya Kamenetz
Not Quite Ready for the Honor Roll
The Student-Loan-Default Gap By Anya Kamenetz
Young Turks, Indeed
Cenk Uygur and his rebel band are out to take down traditional television, with a hand from YouTube, satellite radio, and 500,000 fans. By Tina Dupuy
Sidestepping the FDA
According to one small biotech, the best way to launch a stem-cell revolution is to do it overseas. By Elizabeth Svoboda
The Price of Approval
Winning FDA approval for a new drug or medical treatment requires extensive -- and expensive -- human trials for safety and effectiveness. Costs vary widely, depending largely on the condition being treated and the number of subjects required. Roughly 50 stem-cell cardiac therapies are currently in trials in the United States. Among them are these two, both designed for "no hope" populations, meaning that relatively few participants are required -- perhaps 100 to 300. By Erica Westly
The Futurist
Blowing Hot and Cold
Ideo reimagines the lowly thermostat. By Tim McKeough
A Smart Sensor
It may look like a Band-Aid, but Corventis's PiiX monitor promises to predict heart failure. By Tim McKeough

Columns

Made To Stick: The Power of Razzle-dazzle
How one team transformed a training binder into must-see TV By Dan Heath & Chip Heath
The Fun Factor
When companies rev up their corporate routines By Dan Macsai
Do Something: B-List Star, A-List Do-gooder
Why celebrity-seeking not-for-profits should find a friend like David Arquette. By Nancy Lublin
Not So Fast: Aught to Be a Great Decade
We crack open a 1999 time capsule to see just how far we've come. By RooftopComedy

More Great Stuff

Letter from the Editor: Attitude Is Everything
By Robert Safian
Contributors
By Fast Company Staff
Feedback
By Fast Company Staff
Update
By Fast Company Staff