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Table of Contents | November 2009

Table of Contents | November 2009

Features

Intel Risks It All (Again)
How Sean Maloney and brand guru Deborah Conrad are helping Intel's first carpet-dweller CEO reengineer the company once known as Chipzilla -- and free the bong. By Ellen McGirt
Intel Inside ... Everything
In the Web 2.0 world, computers aren't the only products that depend on Intel chips. By Fast Company Staff
Intel Everywhere
More than 75% of the company's business comes from overseas -- a trend that global stimulus spending is likely to increase. By Fast Company Staff
The Unlikely Mogul
Can Jason Kilar and his hit site Hulu save traditional TV from itself while remaking it for the future? By Chuck Salter
All-Time Top 10 TV Shows on Hulu
By Dan Macsai
The Wild World of Web TV
Media giants and startups -- not to mention pirates -- are chasing an online-video audience of 158 million. Here's how key players connect to, and compete with, Hulu. By Fast Company Staff
Second Life
Hulu has made online hits of network also-rans. By Fast Company Staff
Star Powered
After decades of design neglect, the next wave of solar gear finally gets a blast of style. By Paul Hochman
Cassandra's Revenge
Not long ago, economist Noreena Hertz lived at the lefty margins of her field. But her (widely ignored) prediction of the credit crisis and her call for a more evolved form of capitalism have suddenly put her at the center of the universe. By Danielle Sacks
The Gene Bubble
When the human genome was first sequenced nearly a decade ago, the world lit up with talk about how new gene-specific drugs would help us cheat death. Well, the verdict is in: Keep eating those greens. By David H. Freedman
A Very Slow Fix
Billions of R&D dollars flowed to companies promising to cure our ills. Most of those companies are now dead or forgotten. By Stephanie Schomer

FastTalk: Partnering With Pride

Marketing to gays and lesbians is rich with potential -- approximately $700 billion in annual buying power -- but still fraught with peril. Interviews by Kate Rockwood
Fast Talk: Join the Community
Fast Talk: Creating Context
Fast Talk: Watching the Watchmen
Fast Talk: Make the Right Statement
Fast Talk: Take Aim

Now

Now: November 2009
By Fast Company Staff
Toast: Tequila's Sunrise
One tequila, two tequila, three tequila ... floor! Nothing can make a night -- or a year -- disappear quite like the agave-fueled Mexican liquor. Jose Cuervo is still No. 1 on the market, though Patrón has soared to No. 2 since its 1989 launch. On the occasion of spirit maker Diageo celebrating the 250th anniversary of Cuervo this November 2, one year late, we drink up its economic history. By Mark Borden and David Lidsky
Read: Shop or Stop
The holiday shopping season is already upon us, and just in time for the rush are two books centered on consumerism. With our purse strings at stake, we pit the reads against each other. By Kate Rockwood
Numerology: Residential Real Estate
It may be a buyer's market out there, but it isn't a broker's. Which makes this year's theme at the 2009 Realtors' Conference in San Diego (November 13 - 16) -- "Chart a Winning Course" (keynoter: Condi Rice) -- seem both hopeful and sad. Here's a look at the business of homes. By Anne C. Lee
Infographic: Residential Real Estate Popup-Icon

Next

Augmented Reality Swoops In
Why layering data on top of smartphones and computer screens is both a fad and the future. By Farhad Manjoo
Reality Show
Five augmented-reality apps that reflect where this hot technology is going By Fast Company Staff
Windows Into the Soul
How Sam Moreau and his eclectic team of architects, industrial designers, and writers created the "Wow!" features of Microsoft's new operating system. By Kate Rockwood
Cellphonometry
Schools are partnering with mobile-phone companies to help kids conquer math. Are smartphone-learning initiatives more than a corporate gimmick? By Elizabeth Svoboda
New Tricks
The $45 billion pet-care biz is changing -- and extending -- lives. By Zachary Wilson
Infographic: New Tricks Popup-Icon
A Run on the Bankers
Can Chicago's PrivateBancorp hire its way into the top tier? By Jeff Bailey
The Cable Cowboy
How a scrappy ex-farmer from Nebraska built a TV channel for rural America. Hee Haw? Yeehaw! By Ryan Blitstein
Lighting Up the Road
Coda gears up for its all-electric sedan's big test. By Chris Dannen
The Futurist: Cocooning for the Hard Core
The Multimedia Bed
The Somnus-Neu makes you want to do everything but sleep. By Tim McKeough
Carbon-Eating Plastics
Novomer's innovation cuts most of the oil and guilt. By Tim McKeough

Columns

Made to Stick: Stop Solving Your Problems
Instead, look for the folks who have already solved them. By Dan Heath & Chip Heath
Match Game
Three ideas the $38 billion newspaper industry could copy to buoy its business. By Dan Macsai
The Stimulist: Coming Out Party
The time is right for Silicon Valley-style progressivism to woo independents into a political force under the Libertarian Party banner. Here's how. By Carlos Watson
Do Something: Wordplay
Why most mission statements are dumb -- and how to write one that isn't. By Nancy Lublin
Not So Fast: Theftsgiving
Mall rats and frugalistas have Black Friday and its hair-pulling chaos. Online shoppers? Cyber Monday -- boring! What's missing is the holiday spirit ... of mayhem! Now Web stores can get in the game, if they'll just add these customer-unfriendly features. By RooftopComedy
Infographic: Theftsgiving Popup-Icon

More Great Stuff

Letter from the Editor: Faith-Based Business
By Robert Safian
Feedback
By Fast Company Staff
Update
By Fast Company Staff
Maximize Your Downtime
8 Gadgets to Make Your Business Trip More Fun Edited by Paul Hochman
Slideshow: Maximize Your Downtime

Online Exclusives

FastCompany.com Exclusives
From print to Web: the latest features, blogs, and multimedia highlighted in our current issue. By Fast Company Staff