
FROM LEFT Brunton SolarPort, Regen Renu, Regen Revu | Photographs by Plamen Petkov
Solar energy got hot in the 1980s. The economic sting of the oil embargo was still fresh and the air was thick with tax credits, so Innovation Nation put on its thinking cap and began harvesting the resources that were literally falling from the sky: the 1,366 watts of solar energy that constantly rain down on every sunny square meter of earth. Smelling opportunity in those free-flowing photons, huge companies jumped into the sun business. In 1984, the energy giant ARCO teamed up with Fluor, the engineering conglomerate, to erect what was the largest solar farm in the world, a mammoth photovoltaic cluster in the California desert called Carrisa Plains. It was spectacularly unbeautiful -- 120 acres of blue-gray panels, bolted to concrete posts -- and even less efficient. And if its rumored $65 million cost was accurate, then each watt cost about $10, only to be sold to the local utility, Pacific Gas & Electric, for pennies.
Thus was born solar's reputation: hopeful, expensive, and ugly. Americans who wanted to participate in this new energy-independence movement had to be millionaires with a south-facing roof or hold a PhD in mechanical engineering. Or both. They certainly couldn't care about how their hardware looked.
Solar has since trickled down to the consumer-products market -- calculators, alarm clocks, air purifiers -- but even there, things haven't looked much better. "When we took an audit of solar products at the point of use," says Robert Brunner, former director of industrial design for Apple Computer and now cofounder of San Francisco -- based Regen, "we realized that most of them look like bad science experiments -- geeky boxes, Rube Goldberg kinds of things. There are very few objects I coveted or wanted to use."
Without covetousness, of course, there is no market. So Brunner's design firm, Ammunition Group, teamed with a New Mexican clean-tech venture accelerator called Noribachi to create patented solar-hybrid devices that also happen to be beautiful. Regen's goal is twofold: Bring charm to a sector that has been devoid of it, and more important, satisfy a huge new appetite -- customers with an urge to do good.
"This is not an 'eat your vegetables' aesthetic," says Brunner. "In this case, form follows function, and then becomes a virtue."
Regen is not alone in its desire to make solar shine, however. Here, examples of great design that finally see the light of day.
"The ReVu is a perfect example of serendipitous beauty," says Regen's cofounder Robert Brun-ner, of the lamp (opposite page) that uses only 4 watts to generate the light thrown off by a 75-watt bulb. "Out of all of our stuff, it's our favorite piece." Regen needed enough surface area (806 sq. cm.) to collect enough solar power to drive five Cree high-performance LEDs. "By chance, it turned out to be plantlike," Brunner says. "It angles up to the sun to collect energy, like leaves." The ReVu stores enough power for up to six hours of use and also plugs into the wall. Available early 2010.
Regen has filed a patent for what it calls a "conformal solar surface" -- an array of small, poly- and mono-crystalline photovoltaic (PV) panels that allow a curved surface to gen-erate electric current. Brunner and his team designed the array to help power this high-end, ultra-efficient flat-panel speaker (with a high-efficiency sub-woofer in the base). It may be the most beautiful and miserly iPhone/iPod dock ever made, drawing only 6 watts but putting out the equivalent of 60 watts (30 watts per channel). A patent-pending user interface tells you how much solar-powered play time you have left. Available early 2010.
The ReBop is an iPhone/iPod dock and charger -- but portable, with its solar panels on the sloping back; speakers cover the front surfaces and passive radiators (for bass response) are on either end. Regen says the ReBop's audio performance will eclipse most high-end iPod docks, including those from Bose. As with all Regen devices, the hybrid ReBop details your power use and a USB out-put can charge any conventional USB-powered device. Available early 2010.
Stockholm-based Husqvarna is the world's largest producer of lawn mowers and gas-powered garden tools. In August, the company sold its 100,000th robotic mower. This iteration, covered in 104 photovoltaic cells, looks like a programmable horseshoe crab crossed with a Humvee -- and functions like a Roomba with teeth: It silently, autonomously mows up to half an acre and on cloudy days can be charged using conventional power.
Recent Comments | 5 Total
November 7, 2009 at 7:27am by Shelton Mathew
The new line of personal solar-powered electronics from Regen,including bring a bright sense of style and flash to the previously humdrum category of personal solar devices........ Cheap Plasma TVs
November 16, 2009 at 9:21am by Cameron Christiansen
I enjoyed the article, but where are the links and/or pictures for all of these products you mention?
November 16, 2009 at 2:38pm by Anant Sanchetee
Checkout some initial thoughts on the future of Solar at: www.EnergyBranding.com
November 20, 2009 at 12:26am by Elizabeth Elcome
I think I'm in love with the regen rebop. It looks like the modern ghetto blaster.
February 8, 2010 at 9:47pm by Azstrel Cates
This is great stuff I just found a bicycle light that is charged up by a mini solar panel that comes with it. It also charges up via USB. I am looking around for ways to star power my life in hoes to reduce my impact without reducing joy. In fact I find it more joyful to reduce my impact, so it's a win win situation!