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Competitive Intelligence - Get Smart!

By: Gina ImperatoTue Dec 18, 2007 at 11:51 PM
Thanks to the Web, you can learn more about the competition faster than ever. Fast Company's panel of experts provides a six-point program for keeping an eye on your rivals. Now, where's Agent 99?

Tracey Scott tscott510@aol.com , 31, is a past president of the Society of Competitive Intelligence Professionals (SCIP). She began her career tracking the competition at BellSouth and then moved on to Pacific Bell. In 1997, she joined Vivagy Inc., a customer-relations consulting firm based in San Francisco. With a partner, she recently started her own firm.

Marc Friedman marc.friedman@andrew.com, 50, is manager of market research at Andrew Corp. (annual revenues: $870 million), a fast-growing manufacturer of wireless-telecommunications equipment based in Orland Park, Illinois. Friedman is his company's go-to guy for getting the goods on the competition - and the Web is where he goes first.

Edee Edwards edee.edwards@pnl.gov, 30, is senior electronic-library specialist for Pacific Northwest National Laboratory, a 3,300-person research facility based outside Seattle. The lab, with a budget of more than $500 million, works each year on more than 1,500 projects in fields such as the environment, energy, health, and national security. It is owned by the U.S. Department of Energy and operated by Battelle Memorial Institute.

From Issue 14 | March 1998

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