Features

• CEO Janitor

  Picks from the founder of Wizards of the Coast Inc.

• Tales from Telecommuters

  Two Merrill Lynch telecommuters share their experiences.

• Total Teamwork - SEI Investments

  Al West of SEI Investments lays out the advantages of a fast and agile organization that practices one-for-all, all-for-one collaboration.

• Zen and the Art of Public Relations

  Past experiences and motivations of Melody Haller.

• Their 'Humane Technology' Agenda

  PeopleSoft's plan for creating human-centered applications.

• Their 'Grassroots Leadership' Agenda

  Steve Miller's step to becoming a grassroots leader.

• Andrew Cuomo, Turnaround CEO

  The HUD secretary is borrowing ideas from business to reinvent one of Washington's most maligned agencies.

• The Four Rules of Permission

  Four rules concerning permission marketing.

• In Gear - Pilot Pals

  Even the best pilot needs a great co-pilot. These add-ons help fly the hottest handheld around.

• Grassroots Leadership - Royal Dutch/Shell

  Steve Miller of Royal Dutch/Shell offers a powerful model of what leadership means -- a recognition that commitment and creativity come from all parts and all levels of an organization.

• The Six Levels of Permission

  Seth Godin explains the six levels of permission marketing.

• The Power of Public Relations

  In an economy where every company wants to be recognized as a thought leader, Pam Alexander and Andy Cunningham are reinventing how you get your message out.

• The Truth Is, the Truth Hurts

  Unit of One

• Branding Is Dead! Long Live Sustainable Identity!

  Ed Niehaus and William Ryan predict that the future of public relations will require standing out, being different -- branding is dead.

• The Sweet Smell of Success

  A building in Teaneck, New Jersey is the source of some of the world's most popular fragrances. Meet Givaudan Roure's perfumers, the 'ghostwriters' behind your favorite scents.

• The Best Things in Life Are Free

  We want to make a lot of dough. We've got a hot product - How should we go? You want to make big dough, you say? Take our advice: Give it away!

• Mervyn's Calls in the SWAT Team

  How does a retailing giant become faster and more flexible? By assembling a group of organizational commandos.

• Road Warrior, Surf Home

  If it looks like a cell-phone and works like a cell-phone, is it just another cell-phone?

• Waste Not, Want Not - Why Not?

  If we're so smart, wonders entrepreneur Timothy O'Brien, why don't we have a system to capture our creative content?

• FitzGerald Family Values

  The oldest of 10 children, Maura FitzGerald has never been shy about saying what she thinks. And she's not about to change, even though she now runs a fast-growing company in an industry that's known for its "yes men" mentality. "It's a blessing and a curse," she says of her own straightforwardness. "CEOs often have people around them who perform like the Nixon cabinet - they applaud everything the boss does." She sells the opposite: "I've found that people appreciate honesty and forthrightness.

• Advertisers in Issue 14

  3M Dental Products http://www.mmm.com/dental 3M Visual Systems http://www.3M.com/meetings Absolut Vodka http://www.absolutvodka.com AchieveGlobal http://www.achieveglobal.com Adobe Systems http://www.adobe.com/unforgettable Aetna U.S. Healthcare http://www.aetnaushc.com Altoids http://www.altoids.com American Airlines http://www.amrcorp.com American Electric Power http://www.aep.com Andersen Consulting http://www.ac.com Apple Computer http://www.apple.com Arthur Andersen http://www.knowledgespace.com

• Their 'Teamwork Agenda'

  Four lessons on teamwork from SEI Investments.

• Competitive Intelligence - Get Smart!

  Thanks to the Web, you can learn more about the competition faster than ever. Fast Company's panel of experts provides a six-point program for keeping an eye on your rivals. Now, where's Agent 99?

• Tips for the Big Pitch

  Tips and tools for making your big pitch smoothly and successfully.

• The Suck-Up

  A Spy in the House of Work

• Symbol Skills

  Jennifer James suggests you brush up on your symbol skills.

• The Good Guy's (and Gal's) Guide to Office Politics

  Even when you're out to get something done - not to do someone in - you have to play politics. Fast Company's five-point campaign manual will help you play to win.

• Microsoft Knows How to Operate - Fast

  For one of the hardest-driving companies in the world's fastest-paced industry, there's no question that business is war.

• Sustainable Growth - Interface, Inc.

  Ray Anderson of Interface Inc. points the way to high profitability and zero waste -- a future that merges economic growth with social responsibility.

• What I Bargained For

  Four stories of successful negotiations.

• One Thing's for Sure - the World's a Blur

  Especially if you're working in the new world of business. Stan Davis and Christopher Meyer bring the future into focus.

• Humane Technology - PeopleSoft

  David Duffield of PeopleSoft Inc. shows how powerful computers, linked to a world-wide network, can generate productivity - and let loose the human spirit.

• Meet Your Virtual Campaign Staff

  Resources for developing a winning campaign in your company.

• CEO Autographs

  Keith Herrmann has over 200 autographed photographs and business cards.

• FC Recommends

  Here are some of the books that Davis and Meyer used to help them see past the blur.

• Necessary Evil

  Job Titles of the Future

• Their 'Growth Agenda'

  How Interface Inc. plans on conquering the next century.

• ¿Como se dice 'Golf'?

  Do you love to play golf? Do you need to learn Spanish? Spend a week at the Malaca Instituto on Spain's Costa del Sol - and before you know it, you'll be saying 'Fore!' in Spanish.

• Action Item: Tee Up This Translator

  More tips and tools for golfing in Mexico.

• Making the Big Pitch

  Face it - we're all pitching something to somebody. But how do you make the most impact with your presentation? From laptops to digital cameras, here are the coolest tools to help you match the medium to your message.

• The Bad Guy's (And Gal's) Guide to Office Politics

  Dealing with the downside of office politics.

• They Hear It through the Grapevine

  How to work the company grapevine.

• Metaphor Marketing

  Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and unlock the images that lie within?

• Merrill Lynch Works - at Home

  The Wall Street giant has created a one-of-a-kind program to teach its telecommuters how to get the job done.

• Our Agenda, Your Agenda

  A letter from the founding editors.

• My Favorite Bookmarks - Alice Bredin

  Picks from the online host of American Express's Small Business Exchange.

• This Is My Brain on Coffee

  Investigating Dan Pink's need for coffee.

• Permission Marketing

  Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed to almost everybody. Will you give him permission to come in and show you the future?

• Money Isn't Everything

  Negotiating for a new job? You've got the power! Here are five new rules to help you get the things that matter more than money.

• The Four Tests of Permission

  How to tell if your aim is true in permission marketing.

• Action Item: The Pitch Called You

  Tom Peters on creating and updating your résumé.

• Four Tricks That Save Time

  Four tricks to save you time.

• Don't Manage Time, Manage Yourself

  Overworked overachievers suffer from a 'gnawing sense of anxiety.' Here's personal-productivity guru David Allen's cure.

• Consultants to Women: Show Us Your Money

  How does investment advice for women differ from investment advice for men?

• My Favorite Bookmarks - Gail Glickman Horwood

  Picks from the Editor in Chief of Epicurious.

• My Favorite Bookmarks - Ellen Pack

  Picks from the founder of Women.com and author of the Women's Wire Web Directory.

• Intelligence Tips

  Business cycles are moving faster than ever, and so it's more important than ever to keep an eye on your competition. Here are some helpful pointers

• The Agenda - Special Report

  A special report on the people, teams, and companies that are creating the future of business.