Table of Contents - April/May 1998

Table of Contents - April/May 1998
Action Item: Tee Up This Translator
More tips and tools for golfing in Mexico. Lucy McCauley

Action Item: The Pitch Called You
Tom Peters on creating and updating your resume. John Quain

Advertisers in Issue 14
Fast Company

Andrew Cuomo, Turnaround CEO
The HUD secretary is borrowing ideas from business to reinvent one of Washington's most maligned agencies. Ronald Brownstein

Branding Is Dead! Long Live Sustainable Identity!
Ed Niehaus and William Ryan predict that the future of public relations will require standing out, being different -- branding is dead. Katharine Mieszkowski

CEO & Janitor
Picks from the founder of Wizards of the Coast Inc. Lisa Chadderdon

CEO Autographs
Keith Herrmann has over 200 autographed photographs and business cards. Curtis Sittenfeld

Competitive Intelligence - Get Smart!
Thanks to the Web, you can learn more about the competition faster than ever. Fast Company's panel of experts provides a six-point program for keeping an eye on your rivals. Now, where's Agent 99? Gina Imperato

Consultants to Women: Show Us Your Money
How does investment advice for women differ from investment advice for men? Heath Row

Don't Manage Time, Manage Yourself
Overworked overachievers suffer from a 'gnawing sense of anxiety.' Here's personal-productivity guru David Allen's cure. David Beardsley

FC Recommends
Here are some of the books that Davis and Meyer used to help them see past the blur. Daniel Pink

FitzGerald Family Values
Katharine Mieszkowski

Four Tricks That Save Time
Four tricks to save you time. David Beardsley

Grassroots Leadership - Royal Dutch/Shell
Steve Miller of Royal Dutch/Shell offers a powerful model of what leadership means -- a recognition that commitment and creativity come from all parts and all levels of an organization. Richard Pascale

Humane Technology - PeopleSoft
David Duffield of PeopleSoft Inc. shows how powerful computers, linked to a world-wide network, can generate productivity - and let loose the human spirit. Paul Roberts

In Gear - Pilot Pals
Even the best pilot needs a great co-pilot. These add-ons help fly the hottest handheld around. Gina Imperato

Intelligence Tips
Business cycles are moving faster than ever, and so it's more important than ever to keep an eye on your competition. Here are some helpful pointers Gina Imperato

Making the Big Pitch
Face it - we're all pitching something to somebody. But how do you make the most impact with your presentation? From laptops to digital cameras, here are the coolest tools to help you match the medium to your message. John R. Quain

Meet Your Virtual Campaign Staff
Resources for developing a winning campaign in your company. Michael Warshaw

Merrill Lynch Works - at Home
The Wall Street giant has created a one-of-a-kind program to teach its telecommuters how to get the job done. Lisa Chadderdon

Mervyn's Calls in the SWAT Team
How does a retailing giant become faster and more flexible? By assembling a group of organizational commandos. Peter Carbonara

Metaphor Marketing
Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and unlock the images that lie within? Daniel H. Pink

Microsoft Knows How to Operate - Fast
For one of the hardest-driving companies in the world's fastest-paced industry, there's no question that business is war. Matt Goldberg

Money Isn't Everything
Negotiating for a new job? You've got the power! Here are five new rules to help you get the things that matter more than money. Bill Breen

My Favorite Bookmarks - Alice Bredin
Picks from the online host of American Express's Small Business Exchange. Lisa Chadderdon

My Favorite Bookmarks - Ellen Pack
Picks from the founder of Women.com and author of the Women's Wire Web Directory. Lisa Chadderdon

My Favorite Bookmarks - Gail Glickman Horwood
Picks from the Editor in Chief of Epicurious. Lisa Chadderdon

Necessary Evil
Job Titles of the Future Curtis Sittenfeld

One Thing's for Sure - the World's a Blur
Especially if you're working in the new world of business. Stan Davis and Christopher Meyer bring the future into focus. Daniel H. Pink

Our Agenda, Your Agenda
A letter from the founding editors. the Founding Editors

Permission Marketing
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed to almost everybody. Will you give him permission to come in and show you the future? William C. Taylor

Road Warrior, Surf Home
If it looks like a cell-phone and works like a cell-phone, is it just another cell-phone? Gina Imperato

Sustainable Growth - Interface, Inc.
Ray Anderson of Interface Inc. points the way to high profitability and zero waste -- a future that merges economic growth with social responsibility. Charles Fishman

Symbol Skills
Jennifer James suggests you brush up on your symbol skills. Katharine Mieskowski

Tales from Telecommuters
Two Merrill Lynch telecommuters share their experiences. Lisa Chadderdon

The Agenda - Special Report
A special report on the people, teams, and companies that are creating the future of business. The Editors

The Bad Guy's (And Gal's) Guide to Office Politics
Dealing with the downside of office politics. Michael Warshaw

The Best Things in Life Are Free
We want to make a lot of dough. We've got a hot product - How should we go? You want to make big dough, you say? Take our advice: Give it away! Katharine Mieszkowski

The Four Rules of Permission
Four rules concerning permission marketing. William C. Taylor

The Four Tests of Permission
How to tell if your aim is true in permission marketing. William C. Taylor

The Good Guy's (and Gal's) Guide to Office Politics
Even when you're out to get something done - not to do someone in - you have to play politics. Fast Company's five-point campaign manual will help you play to win. Michael Warshaw

The Power of Public Relations
In an economy where every company wants to be recognized as a thought leader, Pam Alexander and Andy Cunningham are reinventing how you get your message out. Katharine Mieszkowski

The Six Levels of Permission
Seth Godin explains the six levels of permission marketing. William C. Taylor

The Suck-Up
A Spy in the House of Work The Spy

The Sweet Smell of Success
A building in Teaneck, New Jersey is the source of some of the world's most popular fragrances. Meet Givaudan Roure's perfumers, the 'ghostwriters' behind your favorite scents. Lisa Chadderdon

The Truth Is, the Truth Hurts
Unit of One Anna Muoio

Their 'Grassroots Leadership' Agenda
Steve Miller's step to becoming a grassroots leader. Richard Pascale

Their 'Growth Agenda'
How Interface Inc. plans on conquering the next century. Charles Fishman

Their 'Humane Technology' Agenda
PeopleSoft's plan for creating human-centered applications. Paul Roberts

Their 'Teamwork Agenda'
Four lessons on teamwork from SEI Investments. Scott Kirsner

They Hear It through the Grapevine
How to work the company grapevine. Michael Warshaw

This Is My Brain on Coffee
Investigating Dan Pink's need for coffee. Daniel H. Pink

Tips for the Big Pitch
Tips and tools for making your big pitch smoothly and successfully. John R. Quain

Total Teamwork - SEI Investments
Al West of SEI Investments lays out the advantages of a fast and agile organization that practices one-for-all, all-for-one collaboration. Scott Kirsner

Waste Not, Want Not - Why Not?
If we're so smart, wonders entrepreneur Timothy O'Brien, why don't we have a system to capture our creative content? Jonathan B. Levine

What I Bargained For
Four stories of successful negotiations. Bill Breen

Zen and the Art of Public Relations
Past experiences and motivations of Melody Haller. Katharine Mieszkowski

?Como se dice 'Golf'?
Do you love to play golf? Do you need to learn Spanish? Spend a week at the Malaca Instituto on Spain's Costa del Sol - and before you know it, you'll be saying 'Fore!' in Spanish. Lucy McCauley