Issue 139

October 2009


Now

Next

Wanted

Fast Talk

Update

  • Contributors

    Farhad Manjoo

    "I was recently confronted with a personal example of the true cost of free stuff," says Farhad Manjoo, our tech columnist and author of True Enough: Learning to Live in a Post-Fact Society. "I moved to a new apartment and tried to do without cable TV. Here's a tip: Over-the-air broadcasts are no match for San Francisco's hills. After battling bad reception for weeks, I finally gave in and called the cable guy."

Numerology

  • Numerology: The Business of Candy

    Don't snicker at the confectionery business: Sales in the $32 billion — plus industry are expected to be up almost 4% this year. Until candy's Christmas arrives on October 31, sate yourselves with these informational bonbons, which, thankfully, can be enjoyed guilt-free.

Columns

From the Editor

  • Letter From the Editor: The Best Rivalry in Business, Refreshed

    When you're in the media business, you worry about the cost — and the risk — of creating a new product from scratch each time. Movies, music, magazines: We all share the same challenge. In comparison, the idea of creating the same item — say a can of Coke — over and over can seem kind of simple. But if you think about it a little deeper, you quickly come to the opposite conclusion: If your product never changes, how do you keep it from getting boring? How do you hold onto your territory when new things are constantly emerging to tempt your customer away?