More from the October 2009 issue:

"Reverse Graffiti" Artist Paul Curtis Shows Us How Dirty We Really Are

• By Jeff Chu

How Much Are You Worth to Facebook?

• By Adam L. Penenberg

OnLive Goes Online--And It Could Kill the Game Console

• By Kevin Maney

Zazzle Dazzles on Demand

• By Zachary Wilson

Rising Dough: Why Panera Bread Is on a Roll

• By Kate Rockwood

Gilt Groupe Without Guilt: Fans Flaunt Their Finds

• By Anne C. Lee

Money Changers: Eight Startups Brimming With Hope for the Financial Industry

• By Dan Macsai

Sikorsky's X2 Technology Doubles Chopper Speed

• By Tim McKeough

MIT's 3-D Digital Scanner Dives Deep Into the Ear

• By Tim McKeough

Contributors

• By Fast Company Staff

Why Market Your Company With Stick-on Emotion When You Can Tap the Real Thing?

• By Dan & Chip Heath
• Made to Stick

Why Charging Just a Little Can Be Smarter Than Charging Nothing at All

• By Farhad Manjoo

Stinking It Up: Lessons From a PR Failure

• By Nancy Lublin

Letter From the Editor: The Best Rivalry in Business, Refreshed

• By Robert Safian

Numerology: The Business of Candy

• By David Lidsky and Kate Rockwood

Fast Company Recommended Events October 2009

• By Fast Company Staff

Redden: China's 60th Anniversary

• By Anne C. Lee

Why Best Buy Is Roaring Into the Electric-Bike Market

• By Kate Rockwood

Feedback

• By Fast Company Staff

Gear on the Go

• By Edited by Paul Hochman