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Table of Contents | October 2009

Table of Contents | October 2009

Features

Masters of Design
Pop Artist: David Butler
Meet the man with a nearly uncontainable design challenge: making Coke even bigger (and staying ahead of Pepsi). By Linda Tischler
Luminous: David Adjaye
A starchitect-in-the-making brings his love of light -- and a social conscience -- to London, Moscow, and the National Mall in D.C. By Jeff Chu
Infomaniac: Lisa Strausfeld
After seven years as Pentagram's digital artiste, now she's ready for a real challenge: redesigning government. By Linda Tischler
Object Lessons: Alberto Alessi
The maestro of Italian design lays out his (flexible!) system for enforcingcreative discipline. By Linda Tischler
Space Man: David Rockwell
He has created more over-the-top interiors than we can count, from the first Nobu to this year's Academy Awards set to the new Walt Disney Family Museum. How one man's spaces speak to the rest of us. By Danielle Sacks
Barbie World
Girl has a new dream house! With a flagship shop in Shanghai, the American idol reveals her emerging-market ambitions. By Tim McKeough
Separate. And Equal: Femme Den
Forget "shrink it and pink it." How an internal think tank at Smart Design is helping companies tap the $2 trillion female market. By Kate Rockwood
Femme Den's Five Tenets of Designing for Women
Femme Den's Five Tenets of Designing for Women By Kate Rockwood
Design in Action
The Femme Den points to an array of products that smartly and subtly consider women in their design. By Kate Rockwood
Retail Therapy: Li Ning & Ziba Design
A Chinese superstar athlete and an American design firm join forces, looking to build China's first truly global brand. By Aric Chen
Subliminalism
Using stencils, water, and scrubbing brushes, British "reverse graffiti" artist Paul Curtis comments on runaway consumerism -- and shows us how dirty we really are. By Jeff Chu

FastTalk: Roaring Into New Markets

No sitting idle for these companies. Vroom! Vroom! How big brands are venturing into unexplored turf.
Fast Talk: Easy Riders
By Kate Rockwood
Fast Talk: The Supersoaker
By Kate Rockwood
Fast Talk: The Aerialist
By Kate Rockwood
Fast Talk: The Fresh Maker
By Kate Rockwood
Fast Talk: The Bean Queens
By Kate Rockwood

Gear on the Go

Gear on the Go
8 Must-have Gadgets for Your Next Business Trip
Fast ForwardEdited by Paul Hochman

Now

Now: October 2009
By Fast Company Staff
Redden: China's 60th Anniversary
Don't get all worked up by the headline, Sinophiles. We're talking about the 60th birthday of the founding of the People's Republic, which Mao Zedong declared on October 1, 1949. Here's a look at China then and now. By Anne C. Lee
Numerology: The Business of Candy
Don't snicker at the confectionery business: Sales in the $32 billion -- plus industry are expected to be up almost 4% this year. Until candy's Christmas arrives on October 31, sate yourselves with these informational bonbons, which, thankfully, can be enjoyed guilt-free. By David Lidsky and Kate Rockwood
Infographic: The Business of Candy Popup-Icon

Next

Loop de Loop
Facebook and others have tapped into the power of viral loops to build massive audiences in record time. Now they're using these growth engines to create the future of online advertising. By Adam L. Penenberg
Click Here
The short, inglorious history of online advertising. By Stephanie Schomer
Game On
Good-bye, consoles! Steve Perlman says his OnLive can stream video games over the Internet. Whether it succeeds or not, this will be the future of gaming. By Kevin Maney
Have It Your Way
On-demand manufacturer Zazzle wants to make your product dreams come true -- and eventually become the Amazon of custom goods. By Zachary Wilson
Rising Dough
How Panera is thriving by selling real food -- and a gathering space -- in suburbia. By Kate Rockwood
Infographic: Gimme Some Bread Popup-Icon
Panera's average check and per-store sales are among the best in the business. By Fast Company Staff
Guilt-Free Groupies
Passionate fashionistas have made Gilt Groupe the darling of luxury-obsessed bargain hunters. By Anne C. Lee
Threads of Hope
Meet eight startups brimming with ideas, optimism, and revolutionary plans for, yes, the financial industry. By Dan Macsai
The Futurist: Now Hear This
Turbocopter
Sikorsky's X2 Technology doubles chopper speed. By Tim McKeough
New Vision, Better Hearing
MIT's 3-D digital scanner dives deep into the ear. By Tim McKeough

Columns

Made to Stick: An Arms Race of Goodness
Why market your company with stick-on emotion when you can tap the real thing? By Dan Heath & Chip Heath
Making Nice
The stops and starts of pausing for a cause. By Dan Macsai
Tech Edge: The High Cost of Free
The strategy of giving everything away often creates as many hassles as it solves. Why charging just a little can be smarter than charging nothing at all. By Farhad Manjoo
Do Something: Stinking It Up
We had a big party, but got no buzz.Lessons from a PR failure. By Nancy Lublin
Not So Fast: The Real Time Follies Popup-Icon
Ah, the promise of real-time information. Instant news feeds, sales dashboards, fraud detection, and more. It's a shole new world. Hey, what could go wrong? By Rooftop Comedy

More Great Stuff

Letter from the Editor: The Best Rivalry in Business, Refreshed
By Robert Safian
Contributors
By Fast Company Staff
Feedback
By Fast Company Staff

Online Exclusives

FastCompany.com Exclusives
From print to Web: the latest features, blogs, and multimedia highlighted in our current issue. By Fast Company Staff