Illustration by Reena de la Rosa
September
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tue, september 01
Plug In
AD:TECH
Chicago
If Ad:tech's sleek Web site (ad-tech.com) doesn't con-vince you that it really is "the event for digital marketing" -- as its tagline boldly claims -- spend a few minutes brows-ing its blog, YouTube videos, Flickr pics, and Dopplr map. Then join its more than 2,400 fans on Facebook and 4,800-plus followers on Twitter. With Ad:tech presentations also available online, that just leaves us to mix a drink and ask, Why bother attending in person? -- Dan Macsai
wed, september 02
Ring
MLIFE CONFERENCE
Barcelona
There are more than 4 bil-lion mobile phones in the world, and two-thirds of them are in developing countries. This gathering explores how mobile technology can trans-form communities. In Chile, for example, farmers rely on text mes-sages for reports about growing conditions. TB patients in Thailand receive mobile phones, then get daily calls reminding them to take their meds. And in the Philippines, the poor are opening bank accounts via cell phone. Those are innovations worth calling home about. -- Abha Bhattarai
thu, september 03
Ride
NATIONAL CORVETTE CARAVAN
Bowling Green, Kentucky
If you're one of America's 750,000 Corvette owners, start your engine: 25 caravans -- with cars and drivers from every state in the Lower 48 -- will mark the National Corvette Museum's 15th anniversary by converging on GM's Corvette plant in Bowling Green. The event will be unparalleled this fall in fuel burned and miles driven. There may be smarter ways to celebrate, but we can't think of one that would be more red, white, and blue. -- Kate Rockwood
sat, september 05
Build
INTERNATIONAL FEDERATION FOR HOUSING AND PLANNING WORLD CONGRESS
Berlin
Each year, this global group asks the next generation of urban planners to take on a design challenge. This year's is to imagine a future for the site of Berlin's historic Tempelhof, the ridiculously central airport, below, that closed last October. The 400-hectare spread offers architects and landscape designers the rare chance to create something big, new, and noteworthy -- a park? a community? a mall? all of the above? -- in the heart of one of the world's great cities. Luckily, the students are working in the land of make-believe, where the local passions and politics that often bedevil even the most ingenious plans and planners are a nonissue: In June, 5,000 Berliners, fearful the land would be sold to luxury-housing developers, clashed with police after trying to storm the old airport terminal. -- Jeff Chu
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