Grant Harrison
Vice President of the Innovation Center
Humana
Louisville, Kentucky
Grant Harrison, 45, created B-cycle -- automated kiosks that let riders rent bikes at prices akin to mass transit -- at Humana, in partnership with Crispin Porter + Bogusky and Trek. The national rollout will bring 50,000 bikes to a dozen U.S. cities in the next three years.
"Health-insurance companies have to change. We can't focus solely on policy reform; we're hoping to become a health-creation company. The focus for us is to make fun things healthy. Fifty percent of people drive to work less than 5 miles in their cars. They could be doing this on a bike. If somebody starts commuting this way, within a year, he or she will have lost 13 pounds on average.
When we launched our companywide bike-sharing program, 2,400 of our 10,000 employees signed up to use the bikes within the first six weeks and 12% of those people hadn't ridden in years. When you get people on two wheels, you unlock this feeling of being a kid again. Biking is going to be a great advocacy source for change for cities and for health as well."
Related Stories: | Topics:Innovation, Ethonomics, Work/Life, Magazine, Humana, Grant Harrison, B-Cycle, Crispin Porter + Bogusky, Trek, alternative transportation, Mass Transit, health, Louisville, Kentucky, Crispin Porter + Bogusky, United States, Insurance Industry |
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Recent Comments | 9 Total
September 2, 2009 at 9:05am by Adam Zak
Lovely. I guess that explains why my health insurance premiums went up over 19% from last year. Extortion!
September 2, 2009 at 9:28am by Bob Ravet
About two years ago I started riding bikes, after a thirty year absence. In one summer I went from 198 down to my present day weight of 175. Guess it's never too late!!! See you on the streets :)
September 2, 2009 at 11:06am by Adnan Smajlovic
Same is with me in terms of losing the weight (45Lb down in a year), but the infrastructure has to improve for biking to work (similar to Sweden and Denmark). There is no much road biking culture, at least in Greater Toronto Area. Also companies should be supportive by building showering facilities for healthier employees. Hopefully, lots will change in this area in years to come!
September 2, 2009 at 2:14pm by Noah Robischon
I bike to work here at Fast Company most every day, weather permitting here in NYC. Last week, the bike parking racks were full by the time I arrived, this was a first. I had to park my bike two blocks away. It's a good sign that more people are riding to work.
September 3, 2009 at 4:58am by David Preston-Earley
Brilliant, bring it to the UK - more bike power, Eco friendly and recyclable.
September 5, 2009 at 7:19am by Beri Hohagen
olha que idéia "Humana" ao meio ambiente e ao bem estar das pessoas
November 18, 2009 at 1:41pm by Jim pedd
B-Cycle's web site, with its video of shiny red-white-and-blue bikes with cute GPS systems and its solar-powered stations, is nearly too slick and pretty.
online fax machine
November 26, 2009 at 4:51am by Benson Smith
If anyone want real health they would suggest to single MMR London clinic. Its very beneficial for health.
November 26, 2009 at 4:54am by Benson Smith
If anyone want real health they would suggest to single MMR London clinic. Its very beneficial for health.