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The Doctor of the Future

By: Chuck SalterFri May 1, 2009 at 2:00 PM
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Photograph by Jamie Chung | Prop Styling by Bryan Byrn

Cost, access, quality -- the prognosis for American health care may look grim, but innovation is the cure. The medicine of tomorrow is being born today.

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Photograph by Tanit Sakakini



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<< in two places at once >>

The call came after hours. A 36-year-old woman had arrived at the ER in Big Rapids, Michigan, with an apparent stroke. Omar Qahwash, a neurosurgeon at St. Joseph Mercy Oakland in Pontiac, outside Detroit, rushed to have a look. In the quiet of his bedroom, he flipped open his laptop and transported himself 197 miles away.

Although Mecosta County Medical Center, an 82-bed facility in Big Rapids (population: 10,849), doesn't have a stroke specialist, it has the next best thing: the RP-7, a 5-foot-tall "remote presence" robot made by InTouch Health of Santa Barbara, California. Using a stubby joystick, Qahwash, 34, zoomed the two-way camera to review the patient's chart and CT scan. Then, parking the robot at the woman's bedside, he asked several questions, carefully studying her responses. To the patient, he was a face on the machine's 15-inch monitor.

She hadn't had a stroke, Qahwash concluded. The immediate and expert assessment avoided a needless helicopter transfer to Detroit, which would have cost several thousand dollars. If it had been a stroke, Qahwash was on hand to direct treatment.

The uneven distribution of specialists is a significant problem for the U.S. health-care system. While some large cities arguably have too many specialists, small cities and rural areas generally have too few. This deficit is especially acute in cases where rapid, expert diagnosis and treatment are the most critical. Some of the most powerful medical advances are those that address this growing manpower crisis. One cost-effective way to extend expertise is leading-edge telemedicine.

Consider stroke, the third leading cause of death in the United States and the No. 1 cause of long-term disability. Only 23% of county hospitals offer neurological services. The shortage is expected to worsen during the next 20 years as aging baby boomers live longer than previous generations. So St. Joseph Mercy, part of Trinity Health, a $6.3 billion nonprofit with 44 hospitals and a few hundred outpatient facilities, has established the Michigan Stroke Network, the largest such network in the country. St. Joseph spends $2 million a year to lease 33 robots that stand at the ready in 31 hospitals across the state.

Time is of the essence with strokes. Most are caused by clots that reduce blood flow to the brain. A clot-busting drug approved by the FDA in 1996 -- tissue plasminogen activator (tPA), also known as "brain Drano" -- can work wonders, but only with certain strokes and, in most cases, only within three hours of onset. (In other cases, tPA can make things worse.) The remote robot increases the chances of treating a patient effectively. Nationally, about 5% of stroke victims get tPA; in 2007, 80% of eligible patients in the stroke network did. On average, it takes just seven minutes for a network hospital to get a neurologist or neurosurgeon on-site via robot. As the specialist assesses the patient, other members of the team prepare for helicopter transport, just in case.

The RP-7, which some hospitals humanize with a lab coat, ID badge, and name, looks odd -- even comical -- with the bottom-heavy build of a vacuum cleaner and a flat-screen monitor for a head. (It comes with sounds effects, too, including Arnold Schwarzenegger saying, "I'll be back.") But patients don't seem to mind the machine. "They're relieved that they have a specialist at their bedside," says Connie Parliament, supervisor of the stroke network. "They're used to driving two hours to see someone."

The robot "isn't a panacea," says Jack Weiner, St. Joseph president and CEO, "but it is the kind of technology that significantly reduces health-care costs." With a robot, leased for about $7,000 a month, a community hospital can offer the expertise of a neurologist it couldn't otherwise afford ($500,000 a year and up, says Weiner). That means more stroke victims walk out of the hospital, avoiding bills of $250,000 or more for months of rehab. "We think the insurance companies benefit," says Weiner, "but they are not willing to support the program yet." He wants more departments to use the robots. At St. Joseph, for example, ICU specialists make robot rounds from home before going to bed, which can prevent a late-night call. St. Alphonsus Regional Medical Center, a Trinity hospital in Boise, Idaho, uses eight units to provide neonatal, cardiology, mental health, and other services to rural facilities. And there, the revenue covers leasing costs.

Like the Myca Platform, the robots are just one example of an advanced technology that seems impersonal but actually enables doctors to be more hands-on; in a Twitter and Facebook world, screen-to-screen face time can build relationships with patients. And like SimulConsult and the robotic college's remote learning, they encourage professional connections that dramatically enhance care. Together, innovations like these are beginning to free U.S. medicine from the strictures that have given us the world's costliest health care, but not the best health care.

Think what happens when you put these things together. You can see your doctor immediately without wasting time in a waiting room. A robust database helps your physician make more accurate diagnoses. Advances in robotics cut your recovery time after surgery -- and could even lead to operations assisted by remote experts. This is the vision of the medical system of tomorrow. And it's emerging today.

"You get into medicine because you want to take care of people," says a 39-year-old general practitioner in a traditional practice in Philadelphia. "But then you discover it's not a fulfilling profession anymore." Which is why he recently decided to leave the "hamster wheel" of rushing between patients all day without a break. He's following Parkinson's lead and opening a Hello Health practice with the Myca Platform. Just what the health-care system ordered: one more doctor of the future.

Read more about Hello Health's Facebook-like Platform
Or Dr. Jay Parkinson at SXSW

From Issue 135 | May 2009

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Recent Comments | 17 Total

April 16, 2009 at 10:25am by Jim Jones

Added to EHRLinks.com

April 17, 2009 at 11:32pm by Bruce Brown

Telemedicine is the way of the future -- cheap and fast. If you live in NY check out www.swiftmd.com!

April 20, 2009 at 1:52am by David Wagoner

True the platform is important, but more important is the willingness of physicians and patients to change the system. The transformation comes from technology applied to meet real needs. Read more at: http://www.healdeal.com/blog/?p=33

April 21, 2009 at 3:52pm by Rob Lightner

This is exciting stuff! I've been using HealthVault ( http://www.healthvault.com/Personal/index.html ) for a while and I think this is finally enabling us to take control of our healthcare in the same way we have more control over our finances, real estate decisions, etc. It's good to see positive change instead of inertia.

April 25, 2009 at 11:13am by STEVEN TUCKER

I love the concept and have been doing e-medicine now for 10 years but remain skeptical about long term and universal success. The problems are both massive (the presumption that care should be free and universal) and minute (addressing protectionist laws about e-health prescribing and practicing across state lines or countries). Also, the solution described perpetuates and confirms the status quo without addressing fundamental change in personal responsibility for health and wellness. I worry that these models only become virtual urgent care clinics without support or vision for prevention. @drsteventucker

April 30, 2009 at 3:14pm by Joel DeJong

The Hello Health model brings convenience and affordability to primary
care via the internet without sacrificing the doctor patient
relationship. It also provides an alternative to general insurance
coverage which is currently costing my family of four over $800/month.
Being self-employed, I need alternatives. With Parkinson's model I
would be able to pay for affordable care when I need it and get
catastrophic coverage for under $200/month. Thank you Jay for
bringing primary care into the 21st Century.

April 30, 2009 at 3:17pm by Joel DeJong

Great Article! The Hello Health model brings convenience and affordability to primarycare via the internet without sacrificing the doctor patient relationship. It also provides an alternative to general insurance coverage which is currently costing my family of four over $800/month. Being self-employed, I need alternatives. With Parkinson's model I would be able to pay for affordable care when I need it and get
catastrophic coverage for around $200/month. Thank you Jay for
bringing primary care into the 21st Century.

May 3, 2009 at 1:21pm by Helen K

This service only offers a decent alternative for the healthcare needs of affluent young people. If the trend catches on and competition drives costs down for this type of health care service, maybe this will become more affordable for more people.

It drives away the insurance hassle for doctors and patients alike but it preserves the same philosophy of insurers. The doctors help most those who need help least, and getting rich thereby. So it's basically just another bloodthirsty vampire scheme, hardly the innovative solution we need in the national healthcare crisis we are experiencing today.

May 8, 2009 at 1:05am by House Doc

Technology by itself is no panacea. It could make things more complicated and difficult if not used properly. Health vault, for example, would be pretty useless if its packed with hundreds of pages of irrelevant details, as is the case with hospital records nowadays. Technology can help make the system more efficient, however, as for example, using the on line service www.housedoc.us to communicate with the doctor by email instead of by phone.

May 8, 2009 at 1:05am by House Doc

Technology by itself is no panacea. It could make things more complicated and difficult if not used properly. Health vault, for example, would be pretty useless if its packed with hundreds of pages of irrelevant details, as is the case with hospital records nowadays. Technology can help make the system more efficient, however, as for example, using the on line service www.housedoc.us to communicate with the doctor by email instead of by phone.

July 13, 2009 at 3:19pm by Ken Fyre

More doctors are circumventing the entire health care system and coming up innovative business models to help their practice. Gone is the sole reliance on insurance based business models where patients are herding in the door and herded out like cattle. Does doctors who do house calls or those with flat-rate pricing often are paid directly by their clients and hence the doctors practice more preventive medicine.
Doctor Reviews

September 29, 2009 at 3:08pm by Jack Bronson

Thanks for an amazing article. It is really a big issue nowadays in the United States. Maybe, after Obama’s health care reform, things will get better. For example, just few weeks ago I was trying to pass some medical tests at the local hospital, but when I saw prices, it was a real shock for me. More than a half thousand dollars for simple procedures. It is not a good at all.
Those ideas about e-hospitals look very interesting. I would be pleased to have a conversation with my doctor through the internet. Moreover, I would have a chance to look through my test results or diagnoses any time I want to. In conclusion, I want to say that this article presents some really great solutions for our health care system, so I want to thank one more time to the author.

Sincerely,

Jack Slighton from no prescription pharmacy

September 29, 2009 at 3:10pm by Jack Bronson

Thanks for an amazing article. It is really a big issue nowadays in the United States. Maybe, after Obama’s health care reform, things will get better. For example, just few weeks ago I was trying to pass some medical tests at the local hospital, but when I saw prices, it was a real shock for me. More than a half thousand dollars for simple procedures. It is not a good at all.
Those ideas about e-hospitals look very interesting. I would be pleased to have a conversation with my doctor through the internet. Moreover, I would have a chance to look through my test results or diagnoses any time I want to. In conclusion, I want to say that this article presents some really great solutions for our health care system, so I want to thank one more time to the author.

Sincerely,

Jack Slighton from no prescription pharmacy

September 30, 2009 at 1:25pm by Marry Lohlin

Sometimes it looks like that everyone is complaining about health care problems now, but I don't see any problem here. Yes, we are paying a lot for our health, but I don't agree that the quality of our health care system is poor. I would say that it is the best in the whole world. I am traveling a lot, I was in Europe, South America, Asia, and I didn't see any hospital which would have such a high quality of medicine as we have. They sometimes lack simple vaccination or simple things that are the MUST for health care problems nowadays. So the conclusion is that we want to pay less money for better health care? It sounds like the Utopian idea. But we will wait and see what Obama's health care reform will provide us. Good luck to everyone and thanks for the great and interesting article!

Marry Lohlin from letrozole

November 3, 2009 at 9:47am by Andrew Eriksen

@mary I agree with you, our healthcare system overall is actually great. I know that if I was to get sick, I can actually trust my doctors to make good decisions on behalf of my health. The confidence I have in the competency of our doctors is worth a lot of money. There are many things that can be fixed but an overall at the proposed scale is just not logical at this time for our country. We should take a history lesson and look back at other government ventures of this magnitude. They were always on the heels of economic woes and always far exceeded the initial estimates. I think that we need to slow down and take our time to create a comprehensive healthcare reform package that will solve many problems. The proposed plan is a patch work plan only designed to mend the system and satisfy the desire of the administration to pass healthcare reform.

--
Andrew Eriksen, CEO
Physician Practice Management Services
http://freeEMRsolution.com EMR Reviews & Free Solutions
http://PhysicianCredentialingServices.com Practice Start Up Assistance

November 5, 2009 at 2:04pm by Eric Sandler

This is the future of medicine.

To Quit Smoking | Stroke Treatment | Online Cricket Games

November 22, 2009 at 1:46pm by Benetta Anthony

Nice post I Like your site very well and continue to do so. I have bookmarked your site.